Job Description Summary:
The Creative Director Coca Cola Trademark (CCTM) is responsible for bringing the CCTM brands to life in Europe through world-class creativity, culture-shaping experiences, and breakthrough consumer engagement.
The Creative Director will play a critical role in contributing to the brands creative agenda in Europe, and also leading selected global campaigns, by collaborating closely with an extensive network of stakeholders: brand teams, Shopper, Digital, Insights, agencies and global partners.
This role sits at the intersection of creativity, culture, strategy and brand leadership and is responsible for leading end-to-end brand experiences and campaigns across more than 40 markets.
It requires a leader who can blend creative craft, cultural awareness, digital fluency, and collaboration.
Creative Strategy Leadership
- Lead the creative ambition for CCTM brands across Europe, ensuring creative platforms, communications, and experiences reflect consumer insights, cultural trends, and commercial priorities.
- Act as the primary creative partner for European CCTM brand teams, helping define idea territories and bring brand strategies to life through compelling storytelling and modern creative expression.
- Own and evolve the articulation of brand narratives across the full consumer journey.
- Ensure consistent application of brand standards while enabling local relevance and cultural resonance at scale.
- Serve as the key European creative point of contact with Global creative teams
Creative Development & Agency Partnership
- Develop clear, inspiring, and strategically grounded creative briefs in collaboration with European and Global stakeholders.
- Lead and challenge agency partners through the creative development process to deliver high‑quality, distinctive, and digitally forward work.
- Encourage experimentation with new creative formats, content models, and culturally relevant storytelling approaches to keep Stills brands fresh and competitive.
Cross‑Functional & Network Collaboration
- Partner closely with IMX, Design, Media, Digital, Shopper, Insights, and FLA teams to ensure creative integration across the full consumer and customer journey.
- Act as a collaborative bridge between Global, European, and local teams to ensure strategic alignment and creative coherence.
- Facilitate sharing of learnings, creative benchmarks, and innovation across markets to raise the overall creative bar.
European Amplification & Local Market Enablement
- Translate and amplify Global Creative Ideas and European Core Platforms into scalable, flexible frameworks that markets can adapt effectively.
- Partner with markets to ensure creative work is adapted with cultural intelligence
- Codify and maintain European creative guidance, toolkits, and best practices for Stills brands across touchpoints.
Creative Performance & Continuous Improvement
- Evaluate creative work using pre‑testing, in‑market performance data, and post‑campaign analysis.
- Leverage data, analytics, and audience insight tools to inform creative choices and optimize full‑funnel impact.
Capability Building (without direct reports)
- Act as a European creative capability leader for CCTM brands—uplifting creative craft, briefing quality, cultural relevance, and storytelling effectiveness across the network.
- Mentor and coach European and market partners on creative principles, modern content practices, and brand storytelling.
- Help foster a strong, connected creative community across European markets, Global teams, and agency partners.
Qualifications & Requirements
- Bachelor’s degree required; degree in Marketing, Creative Strategy, Communications, Design, or related field preferred.
- 10–12+ years of experience in creative strategy, brand storytelling, content development, integrated marketing, or creative agency leadership.
- Proven ability to develop and steward end‑to‑end creative strategies and scalable creative platforms across multiple markets.
- Strong understanding of consumer insight, culture, digital behaviors, social storytelling, and emerging creative formats.
- Experience working closely with world‑class creative agencies and multi‑market stakeholders.
- Demonstrated ability to influence and collaborate across brand, IMX, commercial, and bottler organizations in a matrixed environment.
- Excellent communication, storytelling, and conceptual thinking skills.
- Ability to operate effectively in a fast‑paced, complex, and culturally diverse European environment.
- Passion for culture, creativity, and innovation.
- FMCG or beverage experience preferred but not required.
What We Can Do For You
- European Creative Leadership: Shape the creative direction and consumer relevance of a key brand portfolio across one of the Company’s most dynamic regions.
- Creative Impact & Autonomy: Opportunity to influence high‑visibility brand work, push creative boundaries, and experiment with modern storytelling approaches.
- Networked Collaboration: Work at the center of a highly connected European and Global creative ecosystem.
- World‑Class Resources: Access leading agencies, creative partners, tools, and best practices from across The Coca‑Cola Company.
Skills:
Location(s):
United Kingdom
City/Cities:
London
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 6, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.