Marketing Sr. Specialist

Job Purpose

The Marketing Associate, Brand Awareness, supports the development and execution of marketing initiatives that strengthen the company’s brand presence, increase audience engagement, and elevate visibility across key markets. This role collaborates with marketing team members and cross-functional partners to ensure consistent brand messaging, effective campaign execution, and growth in brand reach.

Key Accountabilities

Brand Awareness & Campaign Support

• Assist in planning and executing brand awareness campaigns across digital, social, email, and traditional channels
• Coordinate content with content specialist or third-party vendors, to support brand storytelling, including social posts, landing pages, newsletters, and promotional assets
• Maintain brand consistency across internal and external materials
• Support coordination of branding initiatives such as sponsorships, community outreach, events, or partnerships

Content Development & Engagement

• Create visual assets using design tools such as Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Capture high quality basic photography and short video clips for use in marketing content
• Contribute to copywriting, design direction, and asset generation for brand-led campaigns
• Collaborate with content associate or outside agencies to produce visual content aligned with brand guidelines
• Publish and monitor content across social platforms to grow reach and engagement

Market & Audience Research

• Conduct brand, competitor, and market research to inform campaign planning
• Track trends in audience behavior, media consumption, and customer sentiment
•  Provide insights that help refine brand messaging and positioning

Analytics & Reporting

• Monitor performance of brand awareness activities
• Report on KPIs such as impressions, engagement, reach, brand recall, and web traffic
• Recommend tactical improvements based on analytics findings

Qualifications, Experience, and Skills

Minimum Experience

•     College degree in marketing, communications, or design is preferred but not required based on experience and proven capability
•     Relevant certifications in marketing, design, digital media, or project management are a plus
•     5 years of experience in Marketing, Communication or related field
•     Strong writing, editing, and content creation skills
•     Familiarity with social media platforms, digital marketing tools, and analytics dashboards
•     Basic understanding of SEO, content strategy, and digital advertising
•     Excellent communication, stakeholder management, and problem‑solving skills
•     Comfort working in a fast-paced, deadline-driven environment
•     Experience collaborating with designers, agencies, or cross-functional teams
•     Data‑driven mindset with proficiency in Excel, reporting tools, or BI platforms