Working at Trail Appliances means joining an entrepreneurial-minded, driven team dedicated to delivering an exceptional customer experience. Trail Appliances is the leading independent appliance retailer in Western Canada. We’re a fast-growing company with over 500 employees in British Columbia, spread out over 10 showrooms, 3 Outlet Centres, 3 distribution centres, and 4 offices in BC's major markets. Join our team of trailblazers!
Our core values:
Integrity – We do what’s right, even when no one is looking.
Improvement – We do it well. Then we do it better.
Caring – We put ourselves in others’ shoes.
Authenticity – We like people, not pretense.
Determination – We kick down walls.
The Senior Director of Business Enablement is accountable for ensuring Trail’s technology, data, and enterprise systems drive measurable business outcomes, innovation, and long-term value creation across the organization.
This role leads business technology enablement, ensuring that ERP, future CRM, analytics, and data platforms are effectively prioritized, adopted by the business, and continuously optimized to unlock operational efficiency, innovation, and tangible value.
This role serves as the bridge between business leadership and technology platforms, owning change management, business enablement, value realization, and the translation of evolving business needs into scalable capabilities that support future growth.
As the Sr Director of Business Enablement, you will
Business Technology Enablement & Value Realization
- Own business enablement for enterprise platforms including Dynamics 365 and future customer-facing systems (e.g., CRM).
- Ensure systems are configured, extended, and enhanced to support Trail across commercial, operations and finance.
- Translate strategic business priorities into clear technology initiatives and outcomes.
- Drive adoption, behavioral change, and process discipline associated with new system capabilities.
- Measure and report on value realization, adoption, and business impact.
ERP (Dynamics 365) Business Ownership & Evolution
- Act as the business owner to unlock the full value of Dynamics 365.
- Partner with Technology and business leaders to evaluate new Microsoft features, assess readiness and timing, and sequence enhancements based on organizational capacity.
- Ensure ERP evolution is deliberate, controlled, and aligned to operational realities.
- Prevent feature sprawl, workarounds, and adoption gaps.
CRM & Customer Capability Enablement (Future-State)
To be successful in this role, you have
Bachelor’s degree in Business, Technology, Engineering, or a related field required
MBA or equivalent advanced degree strongly preferred
10–15+ years of progressive leadership experience in business transformation, technology enablement, or digital operations
Proven experience owning or enabling enterprise platforms (ERP, CRM), ideally Microsoft Dynamics 365
Demonstrated success driving enterprise-wide change management and adoption initiatives
Experience leading or partnering with a PMO, including prioritization, sequencing, and capacity planning
Strong track record of translating business strategy into scalable technology and process solutions
Hands-on experience in data, analytics, and reporting enablement, including governance and business adoption
Exposure to advanced analytics and AI initiatives (predictive models, automation, decision support tools)
Leadership & Functional Capabilities
Strategic thinker with the ability to connect business priorities to technology roadmaps
Change leadership expertise, including driving behavioral adoption and process discipline at scale
Cross-functional leadership with the ability to influence senior stakeholders and align competing priorities
Strong business-to-technology translation skills (requirements, workflows, outcomes)
Experience preventing “solution-first” and ensuring initiatives are problem-driven and value-focused
Ability to manage complex tradeoffs across business demand, system capabilities, and organizational capacity
Technical & Analytical Skills
Solid understanding of:
ERP systems (Dynamics 365 strongly preferred)
CRM platforms and customer journey design
Data models, reporting tools, and analytics ecosystems
Experience with KPI design, value realization frameworks, and performance measurement
Familiarity with modern data architecture, governance, and business intelligence tools
Why join Trail
Competitive salary
Extended Health Benefits
PPE Allowance
Generous employee discounts
Career Development Opportunities
Employee Recognition Program
Company events
Corporate Volunteer Program
Fun and dynamic work environment where your strengths and personality shine!