We are on the lookout for a Director of Visual Presentation. The perfect candidate will lead the creative and strategic direction of all in-store visual presentation across Buck Mason's existing and new retail locations. This role is responsible for translating the brand’s design and merchandising concepts into compelling, cohesive retail experiences that drive engagement, storytelling, and sales. The ideal candidate is both a creative visionary and a hands-on leader who understands how to balance creativity with operational execution.
Responsibilities:
Develop and communicate a comprehensive visual merchandising strategy aligned with brand identity and business goals on a seasonal and monthly basis
Collaborate between design, merchandising, and retail teams to effectively communicate vision from concept through customer experience
Lead the design and development of effective fixtures and furnishings for new store builds
Create and maintain visual standards, guidelines, and training materials for retail teams
Partner cross-functionally with retail, marketing, product, and creative teams to ensure consistency across all touch-points
Oversee new store openings, remodels, and special retail projects from concept through execution
Analyze store performance and customer behavior to refine merchandising strategies
Manage and train a team of visual merchandisers and freelancers
Conduct regular store visits to ensure visual standards are upheld and identify opportunities for improvement
Required Skills:
8+ years of experience in brand guidelines, visual merchandising, new store opening, and team management
High taste demonstrating storytelling, styling, and spatial design
Excellent understanding of American vintage and contemporary apparel
Excellent communicator of brand concept, merchandising ideas, and visual standards
Background in color and texture theory
Proven ability to develop and scale visual merchandising programs across multiple locations
Proven leadership, communication, and organizational skills
Highly detail-oriented with a strong sense of aesthetics and brand consistency
Ability to thrive in a fast-paced, entrepreneurial environment
Willingness to travel as needed