Staff Product Marketing Manager - Growth

Fullscript · Toronto, ON / Austin, TX

About Fullscript
 
We’re an industry-leading health technology company on a mission to help people get better. We started in 2011 with one simple idea. Make it easier for practitioners to access the products they trust so they can deliver better care.
 
That simple idea grew into a platform that powers every part of care. Today, more than 125,000 practitioners use Fullscript for clinical insights, lab interpretations, patient analytics, education, and access to high-quality supplements. Over 10 million patients rely on Fullscript to stay connected to their care plans and follow through on treatment.
 
We build tools that make care smarter and more human. Tools that save time, simplify decisions, and help practitioners stay closely connected to the people they care for. When everything they need is in one place, they can focus on what matters most: helping people get better.
 
This is your invitation.
 
Bring your ideas, your grit, and your care for people.
Join us and shape the future of care.

The Role

We’re looking for a Staff Product Marketing Manager (Growth) to drive adoption, conversion, and monetization across our core Supplements product experiences.

This role sits at the intersection of product, data, and design — focused on optimizing the provider-to-patient-to-order journey. You’ll own key growth levers across the funnel, run experiments, and partner closely with cross-functional teams to ensure our product experiences drive meaningful usage and impact.

If you’re excited about using data and experimentation to improve real-world outcomes in healthcare, this is a high-impact opportunity to do just that.

What You'll Do

  • Own adoption, conversion, and monetization across core Supplements product experiences
  • Optimize the end-to-end funnel from provider → plan → patient → order
  • Identify and execute on key growth levers including attach rate, bundling, average order value, and reorder behavior
  • Design, run, and analyze experiments from hypothesis through implementation and iteration
  • Build and maintain a growth and experimentation roadmap aligned with product and business priorities
  • Partner with Product, Design, and Data to improve onboarding, activation flows, and in-product experiences
  • Develop and execute lifecycle strategies to drive engagement and repeat usage
  • Analyze funnel performance, cohort behavior, and experiment results to inform decisions
  • Define and track key performance indicators including conversion rates, attach rate, and repeat purchase behavior
  • Communicate insights and growth opportunities to cross-functional stakeholders and leadership
  • What You Bring

  • 5+ years of experience in product growth, growth marketing, or a related role in a product-led environment
  • Proven track record of optimizing conversion funnels and driving measurable improvements in adoption and monetization
  • Hands-on experience designing and running A/B tests and experimentation programs
  • Strong analytical skills and experience working with data tools (e.g., SQL, Amplitude, Mixpanel, or similar)
  • Experience partnering closely with Product, Design, and Data teams
  • Ability to translate data into actionable insights and drive decision-making
  • A test-and-learn mindset and comfort operating in fast-paced environments
  • What We Can Offer You

  • Flexible PTO and competitive pay, because work-life balance matters
  • RRSP/401k match and stock options to invest in your future
  • Premium benefits package with customizable coverage and paramedical services
  • Fullscript discounts to save on high-quality wellness products
  • Continuous learning opportunities to grow your skills and career
  • Remote-first flexibility to work where you work best
  • Apply →