Social Media Strategist, Complex Main
Company And Culture
Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.
What You'll Do
Develop platform-specific strategy for, refine/oversee the voice of, and implement a content calendar for Complex's main social platforms (Facebook, Twitter, Instagram, TikTok) exhibiting excellent judgment and audience-sensitive framing
Create, curate, and be responsible for all content published to the Complex Main Facebook, Twitter, TikTok, and Instagram
Serve as the social lead for all Commerce social initiatives, including close collaboration with the Sr. Social Editor, Complex Shop and Senior Editor, Main to develop a strategy and regular pipeline of social support for Commerce priorities. This includes, but is not limited to, developing a toolkit for the Content team to support Complex Shop and ensuring relevant social posts include Shop endcards and CTAs
Oversee execution of Complex Main’s strategy around Commerce
Work closely with editorial, video, and Shop, collaborating cross-functionally across all Complex’s internal departments, serving as key social lead for other verticals as needed
Execute promotion of commerce/experiential initiatives. This includes but is not limited to: Complex NY/LA pop-up promotion and on-site coverage, Complex Shop rollouts, and partner event coverage (ie: Fanatics Fest)
Lead community management, moderation, and DM management using a deep understanding of the Complex tone and voice
Surface and pitch viral, breaking, and social-friendly content to our news team
Own Complex Main-specific pegs and work with the design team to develop platform-specific assets for big moments, independently developing day-to-day reactive creative assets as necessary
Develop strategy and content plan(s) for tentpoles including Fashion Week, the Met Gala, and more; Initiate, coordinate, and execute cross-functional collaboration with other vertical leads
Ideate, source, and create original real-time content for all Complex audiences, in a timely manner, identifying memes, moments, and trends at the cusp of virality
Participate in editorial and social brainstorms and cover meetings when needed
Serve as the point person on all social goals (growth, traffic, views, and engagement), develop and deliver reporting at a regular cadence, and be accountable for providing vertical-specific tactics, strategic pivots, and added direction when needed
Manage workflow of editorial social posts, working with the branded social team to coordinate posting and schedules
Implement and utilize AI tools to improve efficiency and serve as a thought-partner
Investigate, recommend, and integrate emerging platforms for social platform expansion
Track and share social and platform best practices with internal teams, providing best-in-class examples where possible
Work with Strategy and Sales teams to package and pitch social series and franchises
Appear on-camera as needed for social video content
Manage freelancers and interns, as needed
Who You Are
3-5 years of social media and editorial experience with a publisher or brand
A deep understanding of the Complex’s content, voice, and tone
Positive, intuitive, proactive, and collaborative team player
Strong writing and communication skills, proofreading experience, and quick decision-making skills
Robust knowledge of streetwear/fashion and how it connects to areas such as pop culture + sports + music
Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)
Extensive knowledge of Complex’s culture and proven track record in driving audience and consumer action on social
Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on
Self-management skills + take charge attitude
Proficient in Adobe Creative Suite and Premiere Pro
Willingness to appear on camera in social media content
Ability to travel up to 10 times a year
Must be willing to work nights and occasional weekends/holidays for coverage of live events