Marketing Manager

Scale Army · Egypt

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

 

Our client is a growing company seeking a Marketing Manager to build and lead its digital marketing strategy from the ground up. This role offers the opportunity to define brand positioning, establish a strong digital presence, and lead future team growth while shaping how the company is perceived in the market.

Location

Fully Remote | 9 AM – 5 PM EST

Role Overview

The Marketing Manager will lead digital marketing strategy across brand positioning, content development, social media, website optimization, and campaign performance. This is a high-ownership leadership role designed for someone who can work strategically from a blank canvas, make key brand decisions, and build systems that support long-term growth.

Key Responsibilities

Brand Strategy & Positioning

  • Develop and execute a comprehensive digital marketing strategy to build brand awareness, engagement, and customer loyalty.

  • Define how the brand should be positioned and differentiated in the market.

  • Lead website and online presence updates to align with brand identity and target audience expectations.

Content Strategy & Execution

  • Build and manage the social media calendar across platforms such as Instagram, Facebook, and LinkedIn.

  • Develop content strategies that include social posts, video concepts, blog content, infographics, and other digital formats.

  • Oversee content creation to ensure alignment with brand voice, positioning, and business objectives.

Team Leadership & Growth

  • Lead key marketing initiatives from planning through execution.

  • Make strategic decisions around future marketing team expansion, including hiring and mentoring new team members.

  • Ensure campaigns are delivered on time, within budget, and tied to measurable outcomes.

Website & Digital Asset Optimization

  • Improve website content, landing pages, and user experience to strengthen digital performance.

  • Apply SEO best practices to improve search visibility and organic traffic.

  • Support digital asset optimization across campaigns and owned channels.

Analytics & Reporting

  • Monitor digital performance using tools such as Google Analytics 4 and platform insights.

  • Track campaign performance, website traffic, and engagement metrics.

  • Deliver regular reporting with clear recommendations for optimization and growth.

Qualifications

Experience

  • 4+ years of digital marketing experience with proven success building strategies from the ground up.

  • Strong background in brand strategy, content creation, and social media execution.

  • Experience working within startups or fast-growing businesses where adaptability and initiative are critical.

Skills

  • Strong knowledge of SEO, website optimization, and digital performance measurement.

  • Strong understanding of content strategy across social and digital channels.

  • Ability to lead brand-building initiatives with strategic clarity.

  • Excellent written and verbal English communication skills.

  • Strong leadership and team development capabilities.

What Success Looks Like

  • A clear and recognizable digital brand presence is established.

  • Social media engagement and audience growth improve across priority channels.

  • Content strategy supports business goals and resonates with target audiences.

  • Website performance improves through better content and optimization.

  • Marketing team growth is supported through strong hiring and leadership decisions.

  • Digital campaigns contribute directly to brand awareness and measurable growth.

Opportunity

This role offers the opportunity to lead digital marketing from the ground up within a growing company where strategic brand work directly influences long-term growth. The person in this role will shape how the company presents itself digitally while building systems, content, and team structure for future scale.

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form

  • Record a video showcasing your skill sets

Apply →