Performance Marketing Manager

Scale Army · Egypt

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

 

Our client is a fast-growing skincare company with a thriving community of over 150,000 followers across various platforms. Specializing in premium skincare products inspired by Traditional Chinese Medicine, the company offers not only high-quality products but also educational content, online courses, and clinical services that help women achieve healthier skin through science-backed approaches.

Location:
Fully Remote (Work from Home), 9 AM – 5 PM EST

Role Overview:
We are seeking a Performance Marketing Manager to take charge of performance marketing and conversion rate optimization (CRO) with the opportunity to grow into a full e-commerce leadership role. This position requires someone who can thrive in a high-growth startup environment, focusing on paid media optimization, improving conversion rates, and managing strategic agency relationships to drive significant revenue growth.

Growth Plan:

  • First 90 Days Focus

    • Take over Meta ads + improve performance

    • Identify key funnel leaks

    • Ship quick CRO wins

  • 3–6 Months

    • Scale ad spend

    • Improve AOV + CVR

    • Build reporting systems

  • 6–12 Months

    • Hire and manage team/agencies

Key Responsibilities:

  • Paid Media Management & Strategy

    • Take hands-on control of Meta advertising campaigns with a current monthly ad spend of $6-8K, with plans to scale through Q4.

    • Optimize current agency performance or source and manage new paid media partners.

    • Develop and execute high-performing creatives using existing content, spotting and scaling winning concepts across channels.

    • Run structured A/B tests to improve campaign performance.

    • Create and manage comprehensive dashboards for easy analysis and decision-making.

  • Conversion Rate Optimization

    • Build and A/B test landing pages on Shopify to maximize conversion rates.

    • Identify and address leakage across the end-to-end funnel, optimizing each touchpoint to improve conversion and revenue efficiency.

    • Focus on improving AOV, conversion rate, and increasing email signups via Klaviyo.

    • Identify drop-off points and implement solutions to enhance overall site performance.

  • Agency & Vendor Management (Nice to have)

    • Evaluate and manage or replace the current paid media agency based on performance.

    • Source and manage freelancers or additional agencies as needed.

    • Ensure clear communication and alignment on campaign objectives and KPIs.

    • Build processes for ongoing vendor evaluation and optimization.

Qualifications:

  • Experience & Skills

    • 3+ years of hands-on eCommerce experience with direct ownership of paid media and CRO.

    • Extensive hands-on experience with Meta advertising and campaign management.

    • Strong background in CPG brands with a proven track record of scaling revenue.

    • Advanced proficiency in Shopify, including A/B testing and optimization.

    • Experience managing marketing agencies and external vendors.

    • Data-driven mindset with the ability to create actionable dashboards and reports.

  • Essential Attributes

    • Proven ability to move fast and execute quickly in startup environments.

    • Strong analytical skills with a focus on measurable results and KPIs.

    • Excellent communication skills for managing remote teams and agencies.

    • Self-starter mentality with the ability to take full ownership of the e-commerce function.

    • Experience working with female-focused or beauty/wellness brands is preferred.

What Success Looks Like:

  • Achieve and maintain target ROAS of 1.5x+ while scaling ad spend through Q4.

  • Demonstrate month-over-month improvements in conversion rates and overall site performance.

  • Successfully optimize or replace current agency partnerships within the first 30 days.

  • Build a comprehensive reporting system that provides clear visibility into all marketing metrics.

  • Establish processes and systems that support continued growth and team expansion.

  • Support and maintain existing Klaviyo flows (welcome series, abandoned cart, post-purchase) — including QA, audience segment updates, and minor copy/creative swaps from approved templates.

The Opportunity:
This is a fantastic opportunity to join a rapidly growing beauty brand with an established and engaged community, along with significant growth potential. If you are an experienced e-commerce leader who thrives in fast-paced environments and wants to make a direct impact on a company's success, apply today to help scale this innovative skincare brand to the next level.

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form

  • Record a video showcasing your skill sets

Apply →