Paid Media Specialist

Scale Army · Egypt

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

 

Our client is a marketing-focused organization supporting a portfolio of health and wellness brands. They specialize in executing performance-driven paid media strategies across multiple client accounts, combining data-driven decision-making with strong creative alignment. Operating in a collaborative, agency-style environment, they work closely with account managers, designers, and content teams to deliver measurable campaign results and continuous optimization.

Location

Fully Remote | 9 AM – 5 PM US Central Time

Role Overview

The Paid Media Specialist will be responsible for executing and managing paid media campaigns across Google Ads and Facebook/Meta platforms. This is a hands-on role focused on campaign implementation, optimization, reporting, and supporting content initiatives, while collaborating closely with internal teams and participating in client communication.

Key Responsibilities

Paid Media Campaign Management (Primary Focus)

  • Manage approximately 20 paid media client accounts

  • Set up, configure, and optimize Google Ads and Facebook/Meta campaigns

  • Create ad headlines and copy aligned with brand messaging and campaign goals

  • Execute bid management and budget allocation across campaigns

  • Monitor performance and implement data-driven optimizations

  • Pull and analyze campaign reports from ad platforms

  • Present performance insights and recommendations to account managers and clients

Keyword Research & Strategy

  • Conduct keyword research for paid media targeting across Google Ads and Facebook

  • Differentiate between paid media keyword strategies and SEO approaches

  • Collaborate with account managers to implement strategic direction into campaign execution

  • Identify high-performing keywords and audience segments

Ad Creation & Asset Management

  • Write compelling ad copy and headlines based on brand guidelines

  • Use platform tools to incorporate creative assets into campaigns

  • Leverage AI tools to support copywriting and creative development

  • Provide feedback to designers on campaign asset requirements

Performance Analysis & Budget Recommendations

  • Identify underperforming campaigns and recommend optimizations

  • Suggest budget adjustments based on performance data

  • Communicate campaign status, insights, and recommendations to stakeholders

  • Support budget increase recommendations with data-backed justification

Light Content Creation (Secondary Focus)

  • Create and schedule blog posts aligned with paid media campaigns

  • Ensure alignment between paid media messaging and organic content

  • Repurpose ad messaging into long-form content

  • Suggest blog topics based on performance insights and audience behavior

  • Write content that supports overall campaign strategy

Team Collaboration

  • Partner with account managers on campaign strategy and execution

  • Collaborate with designers on creative assets and campaign needs

  • Work with organic content teams to ensure consistent messaging

  • Participate in client calls to present performance and insights

Qualifications

Experience

  • 5–6 years of experience managing paid media campaigns on Google Ads and Facebook/Meta platforms

  • Proven experience managing multiple client accounts in an agency or similar environment

  • Demonstrated experience managing budgets of at least $2,000/month per account or $40,000/month in total ad spend

  • Experience with lead generation campaigns and/or driving foot traffic to physical locations

Skills

  • Strong expertise in campaign setup, audience targeting, and performance optimization across paid media platforms

  • Excellent copywriting skills for ad headlines and campaign messaging

  • Proficiency in keyword research and audience targeting strategies for paid media

  • Strong analytical and data interpretation abilities to drive optimization decisions

  • Clear and effective communication skills, with the ability to present insights to clients and internal teams

  • Ability to manage multiple campaigns simultaneously with strong attention to detail and organization

  • Strong problem-solving and strategic thinking capabilities

  • Collaborative mindset with the ability to work cross-functionally with account managers, designers, and content teams

  • Adaptability to work across multiple client types and industries in a fast-paced environment

Opportunity

This role offers the opportunity to work across a diverse portfolio of health and wellness brands while owning campaign execution and performance. You will collaborate with cross-functional teams, contribute to both paid and organic strategies, and play a key role in delivering data-driven results in a dynamic, client-facing environment.

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form

  • Record a video showcasing your skill sets

Apply →