Manager, Originals Marketing (HULU)

Disney · Burbank, CA, USA

Job Posting Title:

Req ID:

10149621

Job Description:

Hulu is seeking an Originals Marketing Manager within the Hulu Originals Marketing team who will support our unscripted and scripted slate of Original series. This role calls for a strategic and culturally attuned marketer who can help shape and execute breakthrough campaigns that resonate with audiences. The ideal candidate brings a strong passion for pop culture and entertainment, paired with a desire to deepen their expertise in brand-building, media strategy, and creative development. You will contribute to the ideation and execution of 360° marketing campaigns that drive awareness, engagement, and cultural relevance for Hulu Originals. This is a highly cross-functional role requiring strong organizational skills, ambition, and discipline. Success in this position depends on the ability to collaborate effectively across teams, build relationships with key stakeholders, communicate clearly, and gain alignment. The right candidate is proactive, solutions-oriented, and ready to hit the ground running.

Primary Responsibilities:

Support the development of strategy, positioning, and target audiences for Hulu Original slate. You will support the socialization of the marketing strategy across all integrated departments, as well as key partners including executive teams, development, and producers/creators.
Manage cross-functional team planning to develop and execute 360 campaigns, including collaborating with creative partners and cross-functional teams to deliver assets for the campaigns.
Use performance metrics and audience research to inform marketing strategies.
Attend and organize key meetings, developing campaign recaps and updates, and using project documents (marketing trackers, timelines, status reports, budget reviews, etc.) to ensure execution against goals.
Work with external marketing partners/agencies to develop and implement ''big idea'' marketing initiatives and apply them across digital, social, paid media, earned media, etc.
Ensure resources are prioritized by managing and driving key deadlines and deliverables across cross-functional teams.
Execute marketing plans that extend and enhance our ability to reach new and existing audiences and reach show specific & company goals
Analyze the effectiveness of media and marketing data to better optimize spend and performance across various marketing channels.
Track budget and spend
Investigate and track industry trends and innovative media opportunities to optimize future campaigns

Basic Qualifications

5+ years in marketing strategy or similar positioned roles
Interest in streaming entertainment
Ability to think strategically and creatively
Self-starter, curious mindset, and a willingness to learn
Strong analytical and reporting capabilities
Proven understanding of media/advertising and entertainment marketplace
Ability to partner with multiple constituencies in a team environment
A strong creative eye and presentation skills
Client and/or Agency experience a plus
Computer proficiency; highly skilled in PowerPoint and Excel
Excellent work ethic and a positive, can-do attitude
Exceptional attention to detail and follow-through

The hiring range for this position in Burbank, CA is $105,100 to $140,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Marketing

Job Posting Primary Business:

Marketing (DET)

Primary Job Posting Category:

Marketing Strategy

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-05-01

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