Retention Marketing Manager, YouTube Music and Premium (Spanish, English)

Google · Mexico City, CDMX, Mexico

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

In this role, you will drive the strategic direction for long-term retain and engagement for YouTube Music and Premium subscriptions products beyond the initial onboarding phase. Your primary mission is to own the Member journey for the critical 30-90 day tenure window, nurturing feature utilization habits to reinforce the perceived value of membership via cross-channel on and off platform growth marketing programs. You will need to closely collaborate with peers in Markerting and cross-functional stakeholders in Product, Engineering Data Science and UX.

You will define global Member engagement standards that shift the paradigm from volume to value, safeguarding the member YouTube experience while driving measurable lifts in feature utilization and trial-to-paid conversions. Furthermore, you will advocate for the user by ensuring all outreach is sequenced, contextually relevant, and aligned with the long-term health of the premium ecosystem. You will be well versed with growth processes, tactics and best practices. You will care deeply about how the business grows and how the users behave and apply these insights to develop innovative growth strategies.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 4 years of work experience in marketing, with a focus on product, growth, performance or lifecycle marketing.
  • 2 years of consumer growth experience across marketing or products, including experience with quantitative and qualitative data analysis.
  • Experience managing cross-functional or cross-team projects.
  • Ability to communicate in Spanish and English fluently in order to communicate with stakeholders.

Preferred qualifications:

  • Experience building data models and developing business growth strategies and goals through a data-oriented approach.
  • Experience building and scaling global customer marketing programs, leading multidisciplinary teams to grow customer lifetime value (LTV) and satisfaction.
  • Experience in subscriptions marketing.
  • Ability to drive discussions and influence stakeholders to make decisions across multiple levels of the organization.
  • Ability to set goals, maintain a growth tracker and systematically prioritize growth initiatives.
  • Excellent communication, process, and project management skills.
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