Product Marketing Manager – Sales Enablement

Salesforce · Indianapolis, Indiana

We are seeking a Product Marketing Manager – Sales Enablement to lead the development and activation of sales-facing content for the Customer Zero program.

Customer Zero is how Salesforce proves its own transformation into an Agentic Enterprise. This role will ensure those stories are not only compelling, but usable and impactful in real sales conversations.

You will partner closely with the Senior Director of Customer Zero and sales leaders to understand what sellers actually need to engage customers, build credibility, and close deals. You will translate Customer Zero stories into high-quality, practical assets, from first-call decks to executive briefings, demos, and case studies, tailored for different audiences and buying stages.

Success in this role requires strong storytelling, deep empathy for sellers, and the ability to operate cross-functionally across marketing, product, sales, and customer teams to deliver content that is both strategic and actionable.

Key Responsibilities

Sales Enablement Strategy & Field Partnership

  • Build strong relationships with sales leaders, sellers, and field enablement teams to understand:

    • What content is needed

    • What formats are most effective

    • What actually gets used in customer conversations

  • Translate field insights into a clear sales enablement strategy for Customer Zero

  • Continuously gather feedback and iterate on assets to improve adoption and effectiveness

Customer Zero Story Activation for Sales

  • Translate Customer Zero transformation stories into sales-ready materials, including:

    • First-call decks

    • Executive briefing presentations (CIO, CEO, CMO, COO, heads of Sales/Service, etc.)

    • Case studies and narrative summaries

    • Demo scripts and supporting materials

  • Ensure content:

    • Is tailored to specific personas and buying stages

    • Clearly communicates business value and outcomes

    • Connects Salesforce capabilities to real-world transformation

Content Development & Customization

  • Develop and maintain a library of high-impact, reusable sales assets

  • Adapt core narratives into:

    • Role-based versions

    • Different levels of technical depth

  • Ensure content is:

    • Clear and easy for sellers to use

    • Modular and adaptable

    • Consistent with Salesforce messaging and positioning

Cross-Functional Collaboration

  • Partner with:

    • Customer Zero program leadership

    • Product marketing

    • Sales enablement

    • Customer success and internal practitioners

    • Events and campaign teams

  • Ensure alignment between:

    • Story development

    • Campaigns

    • Sales activation

Demos & Experiential Content

  • Collaborate and where possible build clickable demos

  • Ensure demos clearly show:

    • How Salesforce technology enables transformation

    • The connection between product capabilities and business outcomes

    • Connect to how Salesforce’s implementation applies to other industries and size of companies

AI-Enabled Scale & Efficiency

  • Leverage AI to:

    • Accelerate content creation and iteration

    • Tailor content for different personas and use cases

    • Synthesize feedback and identify content gaps

  • Build scalable tools (e.g., templates, prompt libraries, reusable frameworks) that enable:

    • Sellers to self-serve content

    • Consistency across the organization

Measurement & Adoption

  • Track usage and effectiveness of Customer Zero sales assets

  • Partner with sales enablement to measure:

    • Adoption

    • Impact on pipeline and deal progression

  • Continuously refine content based on feedback and performance

Qualifications

  • 5+ years of experience in product marketing, sales enablement, or related roles

  • Strong understanding of enterprise sales processes and buyer journeys

  • Proven ability to create sales-ready content that is used in the field

  • Experience working with executive-level audiences and tailoring messaging for different personas

  • Strong storytelling and communication skills

  • Ability to translate complex technical concepts into clear business value

  • Experience working cross-functionally across marketing, product, sales, and customer teams

  • Familiarity with AI tools for content creation and workflow acceleration is a plus

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