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You are accountable for the development & delivery of strategic Trade Marketing Plans by Channel/Cluster (incl. digital & e-comm) & associated customers providing clear direction for category & brand presence, value, & shopper engagement across ‘point of purchase” platforms for incorporation into Annual Customer Plans / JBPs & Operational executional plans (cycle & ad-hoc), providing knowledge share & skills development as required. These plans are to be built on a platform of robust commercial analytics of portfolio & pricing dynamics/scenarios ensuring that competitive brand positioning, shopper/trade value, & business profitability are optimised. You are expected to elevate the contribution of Trade Marketing within your Business Unit, continuously develop your personal capabilities, and contribute to making Tiger a great place to work.
WHAT YOU WILL DO:
CHANNEL/CLUSTER & CUSTOMER UNDERSTANDING
•Knowledge of shopper/mission profiles, category roles, and business priorities, objectives, plans (incl. PB), trade media platforms, & strategic/executional capabilities of customers across channels/clusters
•Awareness of competitor relations & joint working initiatives & impact/implications for TB across channels/clusters with key trade partners
•Undertake deep dive category & basket analytics for assigned channels/clusters & associated customers referencing the above to identify channel/cluster/customer led trends, upside opportunities, & potential threats to category & TB growth
INTEGRATED BUSINESS PLANS
•Collaborate with Shopper Marketing & Sales to build Channel/Cluster (incl. e-comm) & Customer specific executional plans (across presence, value incl. co-op grids, & engagement across all trade media platforms) to deliver the strategic shopper plans as well as take advantage of identified basket conversion opportunities for category / brand to deliver mutual growth.
•Support the Sales team in building credentials in & influence over category & brand execution in trade through Joint Business Planning & tactical customer specific initiatives.
•Support the Sales team in aligning & directing operation execution of plans (incl. Perfect Store, launch GTM, & shopper campaigns) in line with customer plans
•Quarterly strategy reviews are to be undertaken and Trade Marketing Plans revised accordingly in response to changing market dynamics, new opportunities, & Identified risks..
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REVENUE MANAGEMENT
•Work closely with Revenue Management & Shopper Marketing to:
•review pack:price architecture by channel/cluster to competitive satisfy shopper needs & optimise range performance for TB & the trade
•determine optimised promotional mechanics & pricing levels by channel/cluster & Customer to secure competitive SOV & drive brand switching & profitably build basket size/mix in line with shopper plans
•Work closely with Finance, Sales & Ops to ensure that pricing accruals are accurately calculated & actioned, & that execution of pricing / price adjustments are executed in line with approved strategies.
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PERFORMANCE MANAGEMENT
•Ensure that all trade marketing plans are executed on time & in full, delivering the objectives/ROI set, timeously addressing delays & shortfalls
•Proactively support launch GTM plans to maximise the impact & traction of brand innovations in targeted trade outlets
•Prepare routine reviews of category & brand performance (sales out / basket KPIs) for assigned channels/clusters & associated customers detailing causes of gaps & proposing responsive actions to address shortfalls & capitalise on opportunities
•Support Sales in Customer Reviews & JBP Status Updates with shopper-led insights & recommendations on growth driving initiatives.
WHAT YOU WILL BRING TO THE TABLE:
CHANNEL/CLUSTER LEADERSHIP
•Leverage understanding of channels/clusters/customers & their role in delivering strategic shopper plans to build credibility with & establish effective working relationships with Marketing, Shopper Marketing, RM, Sales, & Ops, whilst establishing credibility & influence with key customers
ANALYSIS & INSIGHTS
•Demonstrated understanding of the key processes of category analytics, with confidence in channel/cluster & customer level data mining (incl. basket data) to extract meaningful and actionable insights
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PROJECT MANAGEMENT
•Effective project management skills, proactive performance management and commitment to the achievement of business objectives set
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COMMUNICATION & NEGOTIATION
•Strong communication and presentation skills to build compelling trade arguments that engage and influence both internal & external audiences securing their active support
•Negotiation skills is an advantage when interacting with trade partners
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EXPERIENCE
•3-year Bachelor Degree in a commercial field
•2-3years work experience across FMCG Trade/Category/RM
•Category management experience is advantageous
•Time in Brand Marketing is considered useful
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In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.