Senior Manager, Product Marketing (MOE)

GovTech Singapore · Singapore

The Government Technology Agency (GovTech) is the lead agency driving Singapore’s Smart Nation initiatives and public sector digital transformation. As the Centre of Excellence for Infocomm Technology and Smart Systems (ICT & SS), GovTech develops the Singapore Government’s capabilities in Data Science & Artificial Intelligence, Application Development, Smart City Technology, Digital Infrastructure, and Cybersecurity.

At GovTech, we offer you a purposeful career to make lives better. We empower our people to master their craft through continuous and robust learning and development opportunities all year round. Our GovTechies embody our Agile, Bold and Collaborative values to deliver impactful solutions.

GovTech aims to transform the delivery of Government digital services by taking an "outside-in" view, putting citizens and businesses at the heart of everything we do.

Play a part in Singapore’s vision to build a Smart Nation and embark on your meaningful journey to build tech for public good. Join us to advance our mission and shape your future with us today!

Learn more about GovTech at tech.gov.sg.

Role Overview

MOE is strengthening its product-led approach to deliver impactful digital products and services across schools, educators, HQ officers, and parents.

As MOE expands its portfolio of digital products, the challenge is not only to build useful solutions, but to ensure that products are introduced thoughtfully, understood clearly, adopted effectively, and translated into sustained improvements in day-to-day workflows and service delivery.

As an Assistant Director / Senior Manager, Product Marketing, you will lead go-to-market, adoption, and value realisation efforts for one or more product domains, working with product, operations, policy, communications, and business teams to ensure that:

products are positioned clearly around user needs, policy intent, and operational outcomes,
go-to-market and rollout approaches are tailored for different user groups such as educators, HQ officers, and parents, and
product value is realised through sustained usage, reduced friction, and improved user experience at scale.

You will work at the intersection of product strategy, user needs, and operational delivery, translating product intent into clear narratives, coherent rollout approaches, and measurable adoption outcomes. The role requires strategic judgment, strong stakeholder management, and the ability to move from ambiguity to practical execution in a complex public-sector environment.

[What you will be working on]

You will lead go-to-market and adoption for one or more product domains (e.g. educator products, parent-facing products, or corporate systems), with responsibility for product positioning, rollout readiness, stakeholder alignment, user engagement approaches, and adoption performance. Depending on the product domain, your work may focus on educators, HQ officers, parents, or other MOE user groups. You will be expected to shape repeatable approaches, guide cross-functional teams, and ensure that product launches translate into meaningful usage and operational value.

Key Responsibilities

1. Lead Go-to-Market, Adoption and Usage

Lead the go-to-market and adoption strategy for assigned products, with clear priorities, target segments, and desired outcomes
Translate product capabilities into clear and relevant use cases for educators, school leaders, HQ officers, parents, or other user groups
Identify adoption barriers using usage data, user feedback, operational insights, and frontline realities, and drive targeted interventions to address them
Advise product managers and stakeholders on adoption implications for product design, onboarding, sequencing, support, and roadmap decisions

2. Shape Product Positioning, Narratives and Rollout Messaging

Shape clear and consistent product narratives anchored on user value, policy intent, and organisational outcomes
Tailor positioning and messaging for different user groups (e.g. school leaders, teachers, HQ users, parents) while maintaining coherence across products
Translate complex product capabilities into simple, practical, and decision-useful content for users and stakeholders
Ensure alignment between product messaging, policy intent, rollout plans, and communications materials

3. Plan and Execute Product Launches

Lead end-to-end go-to-market and launch planning for product releases, ensuring clarity on objectives, target users, timing, and readiness
Orchestrate readiness across product, operations, training, support, and communications teams
Oversee the development of launch artefacts (e.g. user guides, briefing decks, demos, FAQs) to support adoption at scale
Drive engagement and rollout approaches that improve user readiness, confidence, and uptake

4. Drive Coordinated Engagement and Change Support

Design and refine scalable engagement and change support approaches for product rollouts across diverse MOE user groups
Partner with communications, operations, schools, and business teams to deliver coordinated outreach, onboarding, and adoption interventions
Support organisation-wide campaigns, showcases, and leadership engagements where product understanding, confidence, and momentum are important

5. Translate User Insights into Actionable Improvements

Synthesise user feedback from engagement sessions, analytics, support channels, and operational partners to identify meaningful adoption patterns
Translate user and organisational insights into actionable recommendations on onboarding, messaging, launch sequencing, or feature usability
Influence product and stakeholder decisions by bringing a clear view of user needs, friction points, and value realisation opportunities

6. Track and Improve Adoption Metrics

Define and track key adoption and value indicators (e.g. activation, repeat usage, workflow uptake) for assigned products
Assess product performance across user segments, identify where adoption is lagging, and recommend course corrections
Provide clear updates and insights to product teams and stakeholders, with a focus on decisions, actions, and outcomes

Working Model

Operate in a matrixed, cross-functional environment across product, operations, policy, communications, and business teams
Work closely with product managers and delivery teams to shape rollout strategies, readiness plans, and adoption interventions
Partner with policy, communications, support, and operational stakeholders to ensure alignment between product intent, user needs, and implementation realities
Depending on scope, may lead workstreams, coordinate across multiple teams, and help build shared practices for go-to-market and adoption across the division

Qualifications and Experience

Background in product management, product marketing, communications, change management, digital transformation, or a related field
Experience leading go-to-market, rollout, or adoption efforts for digital products across multiple stakeholder groups
Experience operating in complex environments where user needs, policy intent, service delivery, and implementation realities must be balanced
Strong ability to translate complex systems, features, or policy intent into clear and practical narratives, messaging, and rollout plans
Experience working across cross-functional teams and influencing stakeholders in a structured environment
Ability to use data, user insights, and operational context to guide decisions and interventions
Experience in the education sector, public sector, or other large service environments is an advantage

Key Competencies

Strategic and systems thinking – connects product adoption efforts to user outcomes, operational realities, and broader organisational goals
User insight and empathy – understands real workflows, friction points, and adoption barriers across different user groups
Clear communication and narrative framing – simplifies complexity and frames messages for educators, HQ officers, parents, and stakeholders
Influence and stakeholder management – aligns teams and drives coordinated action across a matrixed environment
Execution and delivery discipline – converts strategy into practical rollout plans, interventions, and results
Data-informed judgment – uses evidence and context to guide decisions, prioritise effort, and improve outcomes

What we offer you:

GovTech is an equal opportunity employer committed to fostering an inclusive workplace that values diverse voices and perspectives, as we believe that diversity is the foundation to innovation.   

Our employee benefits are based on a total rewards approach, offering a holistic and market-competitive suite of perks. These include leave benefits to meet your work-life needs and employee wellness programs. 

We champion flexible work arrangements (subject to your job role) and trust that you will manage your own time to deliver your best, wherever you are, and whatever works best for you. 

Learn more about life inside GovTech at go.gov.sg/GovTechCareers.
Stay connected with us on social media at go.gov.sg/ConnectWithGovTech

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