Senior Manager - Account Based Marketing - QualityOne

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

 

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

 

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

 

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

We are looking for a highly charged, passionate and results driven Senior Marketing Manager to build, evangelize, and deliver world-class Field and Account Based Marketing (ABM) campaigns and tactics to drive business growth from our strategic accounts. In this role, you will develop and execute highly targeted and personalized campaigns that engage our most important accounts and prospects from the Consumer Products industries and their value chain. 

You will work closely with sales, strategy, and, of course, other marketing functions, in a fast-paced market with a fully integrated, data-driven approach. This role will be essential in helping us meet our revenue goals and drive growth.

Develop, execute, and optimize data-driven multi-channel field marketing and ABM campaigns to achieve sales goals, from concepting and aligning with internal teams all the way through to execution & post-campaign analysis and reporting

Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize

Collaborate closely with account partners and strategy leads on strategies to attract and close key accounts and to ensure strong cross-functional alignment

Partner with content, field and digital marketers to build, execute and track integrated campaigns

Understand complex buying/selling processes involving multiple decision-makers

Oversee the timely execution of ABM plans

Measure campaign effectiveness based on appropriate KPIs

Execute high-impact field campaigns and ABM initiatives to expand and accelerate the sales pipeline. 

Influencing active opportunities in the pipeline to reduce the sales cycle and drive faster conversions.

6+ years experience in marketing or customer facing roles (Sales, CSM) for an enterprise software or cloud-based solution provider 

Strong experience in building and executing integrated marketing programs, managing program budgets, and reporting

Proven ability to build relationships and collaborate across stakeholders

Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies

Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to details

Excellent oral and written communication skills

Excellent team player with a positive attitude and a strong sense of ownership

Experience with sales, CRM and marketing automation systems

Bachelor’s degree required

Industry experience in the consumer product industries and their value chain is a plus

Any second language is a plus