Director of Product Management - Content Management Platform

Salesforce · Hyderabad, Telangāna, India

Director of Product Management – Content Management Platform

Location: Hyderabad

We are seeking an experienced Director of Product Management to lead the evolution of Salesforce’s Content Management Platform and the delivery of an always-on AI Content Operations Agent. This role sits at the intersection of enterprise CMS, AI-driven automation, SEO, and content governance, and is critical to ensuring Salesforce content remains accurate, performant, brand-aligned, and trustworthy at a global scale.

The platform supports multi-brand, multi-region, and multi-domain content authoring through a headless WordPress foundation, blending editorial content with structured data from Salesforce orgs and other enterprise systems. Building on this foundation, you will define and execute the strategy for an internal AI Agent that continuously evaluates content quality, ownership, performance, SEO health, and brand compliance—replacing fragmented audits and manual maintenance with proactive, automated workflows. This role enables decentralized teams to move fast without sacrificing trust, consistency, or credibility.

Key Responsibilities:

Own the Product Vision & Strategy:

  • Define and execute the long-term product strategy and roadmap for the Content Management Platform and for an always on AI Content Operations Agent.

  • Balance business objectives, technical constraints, and user needs across brands, regions, and domains.

  • Establish success metrics and continuously evaluate platform performance and impact.

Lead Platform Evolution & Delivery:

  • Drive the development of an always-on AI Agent that evaluates content relevance, accuracy, and performance.

  • Enable automated and intelligent workflows for content review, metadata management, ownership tracking, notifications, and remediation.

  • Partner closely with engineering, data, and AI teams to ensure scalable, explainable, and trustworthy AI-driven recommendations.

  • Balance automation with human accountability, ensuring recommendations are actionable and trusted by content owners.

  • Guide the development of a scalable, secure, and flexible headless WordPress platform.

  • Drive enhancements to content authoring workflows, usability, and governance to improve efficiency and adoption.

  • Partner with engineering and architecture teams to ensure reliable integrations with Salesforce and other enterprise systems.

Enterprise WordPress Leadership:

  • Serve as a subject-matter expert in enterprise WordPress, including the plugin ecosystem.

  • Make informed build vs. buy vs. customize decisions to balance speed, maintainability, and long-term scalability.

  • Ensure platform extensibility while maintaining performance, security, and compliance standards.

Stakeholder Collaboration:

  • Work effectively across a diverse set of stakeholders, including marketing, editorial, engineering, IT, legal, and regional teams.

  • Navigate the needs of multi-brand, multi-region, and multi-role users, aligning competing priorities into a cohesive platform strategy.

  • Communicate product direction, tradeoffs, and progress clearly to executive and cross-functional audiences.

Team Leadership & Product Excellence:

  • Lead, mentor, and develop product managers and product owners (where applicable).

  • Promote best practices in product discovery, delivery, and lifecycle management.

  • Foster a culture of user-centered design, data-driven decision-making, and continuous improvement.

Required Qualifications:

  • 10+ years relevant experience in product management and delivery

  • Deep, hands-on experience with WordPress in an enterprise environment (required).

  • Strong understanding of the WordPress plugin ecosystem and experience evaluating customization versus custom development.

  • Experience with headless CMS architectures and API-driven integrations.

  • Proven ability to manage products used across multiple brands, regions, and stakeholder groups.

Education:

  • Bachelor's Degree in Computer Science, Engineering, or related technical field, or equivalent experience in technical leadership. Bachelor's Degree in Computer Science, Engineering, or a related technical field is required.

  • Strong strategic thinking, communication, and influence skills.

  • Role is in Hyderabad and requires a flexible work schedule to collaborate effectively with stakeholders and partners across the globe.

  • Significant experience in scrum/agile practices and backlog management

Preferred Qualifications:

  • Experience integrating CMS platforms with Salesforce or other CRM/enterprise systems.

  • Experience with automated workflows and with Salesforce Agentforce platform.

  • Familiarity with content governance, content reuse, and syndication models.

  • Experience supporting global teams and internationalization/localization needs.

  • Background working closely with design systems and front-end frameworks.

Leadership Qualities

Think Strategically: Knows what it takes to gain the competitive advantage. Has the ability to see the forest through the trees in a dynamic environment. Can develop relevant, sustainable solutions. Aligns the right resources to the task at hand; foresees and plans around obstacles. Seeks to find cost effective scalable solutions for near and longer term.

Innovate for Growth: Always thinking about how to make improvements; not afraid to implement changes that map to business strategy. Stay abreast of cutting edge technology trends.

Focus on Customer Success: Builds and maintains relationships with customers; shapes solutions that have significant positive impact on their business. Active partner with the customer.

Builds Trust and Credibility: Makes decisions based on organization’s values. Actions are consistent with the company's core values.

Lead & Adapt to Change: Thrives in a changing, dynamic environment and can drive operational efficiencies that map to changing needs.

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