Job Description Summary:
Position Overview:
We are seeking a dynamic and commercially minded Director of Sales – Amazon. This highly visible and cross-functional role combines Sales Leadership and Strategic Planning, bringing together strategy, pricing, promotions, digital shelf optimization, and customer partnership leadership to accelerate profitable, sustainable growth at Amazon across our well-loved beverage brands.
What You'll Do for Us
Key Responsibilities:
Sales Leadership & Strategic Planning:
Serve as one of the customer leads for Amazon.com accountable for top-line growth, joint business planning, and promotional execution.
Build strong customer relationships and create mutual value for our merchants and bottler partners.
Lead and co-author our multi-year joint business plans while owning the sell-in of key marketing pillar programs, innovation, assortment changes, and pricing strategy.
Identify white space, competitive threats, and growth opportunities through category reviews and consistent sales performance monitoring.
Manage customer P&L and trade spend to maximize ROI. Conduct deep financial and promotional analyses to inform customer investment strategy and identify optimization opportunities.
Influences Bottling partners/other key stakeholders, as needed, to ensure alignment to customer growth plans and strategic initiatives.
Lead negotiations pertaining to profitability, pricing and promotions.
Accountable for Brand Registry across all our beverage portfolio.
Strategy Development:
Lead the strategy development and execution for the Digital Shelf, Marketing & Promotional Calendar, Assortment Expansion and Innovation with the objective of delivering profitable growth while accelerating visibility, recruitment and conversion.
Serve as project manager to launch all innovation and limited time offers – includes supply planning, catalog set-up, digital shelf merchandising, and extensive coordination at the bottlers.
Build the Digital Shelf Playbook and serve as the project lead to mobilize the cross-functional team to deliver on the day-to-day executional priorities and updates.
Collaborate with Marketing to secure best-in-class content. Continuously monitor digital shelf performance metrics, identify gaps and execute plan to address negative trends.
Envision the Next Gen Digital Shelf given the acceleration of AI and Shopping Agents, and establish Strategic Partnership areas of focus with the customer.
Cross-Functional Collaboration:
Work closely with Brand Marketing, RGM, Finance, Customer Planning, Supply Chain, Category Leadership, Commercial, and Finance to align commercial strategies and execution plans.
Influence product and packaging innovation, pricing corridors, and go-to-market strategies using channel and customer specific insights.
Serve as the voice of the Amazon customer in cross-functional forums.
Collaborate with the Global Digital Team on Quarterly Reporting for Executive Leadership as well as on the scaling of eCommerce Best Practices across global markets.
What You'll Need
Qualifications:
Bachelor’s degree in Business, Marketing, Finance or related field; MBA preferred
10+ years of experience in CPG and Strategic Selling. Experience with Amazon is a plus.
Strong analytical and strategic thinking capabilities; expertise in financial modeling, price/promo optimization, and customer planning
Proficient in Amazon systems including Vendor Central, and high digital acumen.
Exceptional communication, negotiation, and relationship-building skills.
Identify white space, competitive threats, and growth opportunities through category reviews and analytics partnership.
Ability to lead cross-functional teams and influence at all levels
Passion for beverage brands, the eCommerce channel, elevating team culture, and being a part of high-performing teams.
Location: (USA) Candidates must be located in or willing to relocate to either the Chicago, IL or the Atlanta, Georgia area.
What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.
Skills:
Pay Range:
United States of America: 141,000 USD - 165,200 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
YesJob Posting End Date:
May 29, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.