Senior Manager, Global Digital Measurement

Department: NAM - Ecommerce

Reports to: Director, Global Digital Marketing & Measurement

Location: North Vancouver, B.C.

Your Opportunity at ARC’TERYX:

In this role, you will shape the global digital measurement foundation that enables our brand, digital and regional marketing teams to scale with clarity, quality, and long‑term resilience. You will have the opportunity to build new structures, processes, and capabilities across marketing measurement and digital analytics. You will gain exposure to complex cross‑functional initiatives and global market dynamics. Along the way, you will help solve challenges such as aligning diverse teams around shared frameworks, establishing new ways of working, and navigating a rapidly evolving digital landscape.

This role is based out of our North Vancouver office and is open to a hybrid work schedule. Candidates must be eligible to work in Canada.

Meet Your Future Team:

You’ll join a newly formed and rapidly growing Global Digital Marketing and Measurement team focused on elevating the Arc’teryx digital ecosystem and enabling best‑in‑class global consumer experiences. Our collective work spans Growth Marketing, AI Enablement and Measurement infrastructures and cross‑functional partners united around building scalable frameworks that power long‑term brand and business growth.Our collective work spans Digital Marketing, AI Enablement and Measurement infrastructures alongside cross‑functional partners united around building scalable frameworks that power long‑term brand and business growth.

Advancing Arc’teryx digital marketing measurement maturity by leveraging advanced attribution, incrementality and media mix modeling frameworks and applying to business strategies in partnership with Analytics & Experimentation teams

Leading Data Science engagements for marketing purposes by providing expertise in best practices and collaborating on solutions

Harnessing Arc’teryx marketing data for business driving insights and building feedback loop to cross functional

Building standardized process for paid digital experimentation and growth by partnering with the Experimentation team,and growth by leading learning agendas, sharing valuable insights across regions and implementing best practices to maximize customer acquisition and incremental ROAS

Leading analytics implementation team in supporting Digital Commerce business needs and building for long term growth ambitions

Auditing and building an implementation plan for Digital Marketing platforms to ensure signal resilience and scalability

Evolving necessary digital foundation tools and infrastructure to support advanced marketing strategies such New Customer bidding, offline data bidding, profitability and incrementality

Creating a best-in-class measurement foundation to provide data driven full funnel investment frameworks and scale digital marketing profitably in established and emerging markets

Auditing, maintaining, and onboarding technology and tools to position Digital Marketing programs for long-term success

Establishing key measurement values and building the necessary data foundation and analytics implementation to truly deliver business outcomes

Building global measurement and digital technology playbook and use to facilitate regional growth 

 

You have a Bachelor’s degree in Business, Marketing, Analytics, a related field or an equivalent amount of practical experience

You have 8+ years of experience in digital media and marketing, advertising sales, media analytics, or consulting

You have advanced knowledge of the strategy and implementation of measurement tools such as incrementality, attribution systems and Media Mix Modeling with a proven track record of applying to business problems

You have a deep understanding of business needs and have designed measurement solutions for a range of business sizes and goals

You have experience with Marketing Analytics, 3P Analytics Platforms, and web analytics (Adobe/GA4)

You have a strong ability to operate independently and advise organizations on structural and process needs tied to objectives

You have excellent communication skills with proven experience in distilling complex data analysis and insights into digestible narratives

You have the ability to influence and guide organizational levels from day-to-day to c-suite

You are proactive in identifying the root cause of issues and developing solutions

You remain highly flexible and adaptable when faced with ambiguity

You effectively balance autonomy and collaboration

You inspire breakthrough thinking and continuous improvement

You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right

Your passion for your work is paralleled by your passion for getting outside and living it