Manager - JDDD Sales

JioStar · Bengaluru

Job Purpose: - 
 
  • Lead digital ad monetization strategy and revenue growth for JDDD for marquee tentpole events on JioHotstar for South market
  • Drive end-to-end sponsorship and performance media sales across brand and performance-led campaigns.
  • Deliver high-impact brand partnerships and innovative coupon-led solutions through Jeeto Dhan Dhana Dhan platform
  • Align monetization efforts with platform content strategy to maximize advertiser value and viewer engagement.
  • Champion client-centric, data-driven ad solutions that scale across live sports events.
  • Coordinate with JioCoupons platform for performance management and campaign fulfiment for coupon clients on JDDD.

Key Accountabilities:

  • Drive revenue generation on JDDD across digital inventory via direct brand sales, agency partnerships, and sponsorship deals.
  • Close end-to-end sponsorships for marquee cricketing events.
  • Lead strategic monetization of Jeeto Dhan Dhana Dhan through sponsorships and coupon-driven campaigns.
  • Collaborate cross-functionally with product, and marketing teams to create high-impact advertiser solutions.
  • Manage client relationships and pitch innovative, data-backed media plans tailored to campaign objectives.
  • Monitor campaign delivery, ensure performance KPIs are met, and oversee post-campaign reporting and optimizations.
  • Identify new monetization opportunities, market trends, and platform innovations to stay ahead of competition.

Key Performance Indicators:

  • Revenue Achievement vs Target (%): Annual revenue vs assigned targets across Branding Sponsorships and Coupon campaigns.
  • Sponsorship Closures: Number and value of sponsorship deals closed (e.g., title sponsorships).
  • Client Retention Rate (%): Repeat business from top advertisers across events.
  • Market Coverage to create more awareness about JDDD as a platform for advertising
  • Average Deal Size: Growth in average deal value across brand and performance segments.
  • Sales Conversion Rate: Proposal-to-conversion ratio across direct and agency-driven deals.
  • Inventory Utilization (%): Effective monetization of ad inventory across live events .
  • New Business Development: Number of new advertisers onboarded, especially in non-traditional or emerging sectors.

Qualifications & Experience

  • MBA in Marketing
  • 8+ Years of Experience

Skills & Competencies

  • Digital and TV Ad Sales.
  • Client / Agency relationship Management
  • Integrated Campaign Planning
  • Cross Function Collaboration
  • Market and Competition Intelligence
  • People skills
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