Senior Social Analytics Manager, YouTube Marketing

You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $171000 - $248000 (USD) + 20% bonus target + bonus + equity + benefits

Learn more about benefits at Google.

Minimum qualifications:

• Bachelor's degree in a research or quantitative field, or equivalent practical experience.
• 7 years of experience designing, scoping, and executing research and analysis projects.
• 7 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
• Experience managing research and measurement agencies.

Preferred qualifications:

• Experience designing and customizing analytical dashboards and data visualization tools.
• Experience in statistical problem solving and analyzing data sets using SQL or comparable coding language
• Expertise in social platforms, content formats, and algorithmic trends, including the YouTube ecosystem, creators and culture. Experience managing paid social campaigns.
• Track record of optimizing workflows, scaling operations, and driving team agility, including experience leveraging AI to accelerate insights, strategy and implementation.
• Strong autonomy in leading large-scale, global projects with multiple stakeholders across a matrixed organization.
• Excellent communication skills to build executive narratives and influence internal partners.