Position Summary
Role and Responsibilities
Responsibilities:
- Develop and implement marketing strategies for the region to achieve key business goals and KPIs
- Independently manage research & insights study to inform and sharpen marketing campaigns
- Monitor and evaluate the performance of marketing initiatives, make adjustments as needed, and report findings to senior management.
- Collaborate with cross-functional teams to align brand messaging and deliver a consistent experience across all touchpoints.
- Manage end-to-end campaign project management, including strategy development, execution, monitoring, and evaluation.
- Manage agency relationships and roster selection for advertising and marketing projects.
- Demonstrated ability to report concise project goals and outcomes to a C suite audience
- Work closely with team leaders to build brand marketing capabilities in the region
Skills and Qualifications
Key Success Factors:
- Strong analytical and planning skills to identify market trends & opportunities
- Strong business acumen
- Data and Consumer driven mind set, demonstrated through the use of consumer insights to inform brand marketing campaigns
- Excellent communication and relationship management skills to collaborate effectively with cross-functional teams and external stakeholders
- Proven track record to develop and execute successful marketing strategies that drive sales growth and increase market share
- Resilience and adaptability to handle challenges and make data-driven decisions in a fast-paced environment
- Active problem-solver with a proactive approach to addressing issues and finding solutions
- Able to work with ambiguity
- A sense of humor to foster positive team dynamics
Qualification:
- Masters/Bachelor's degree in Marketing or related field from a reputable institution (A good honors degree preferred)
- 8-10 years of relevant marketing experience
- MS Applications
- Well versed in using data analytics tools e.g. Qlik, Tableu, Sprinklr
- Command for South east Asian languages and/or Korean is a plus
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