When was the last time you enjoyed a box as much as the product inside? At Apple, every customer interaction is an opportunity for surprise and delight! This philosophy extends beyond the product to its packaging, where every detail is thoughtfully considered.
The Packaging PD team is a diverse group of people responsible for the design and execution of structural packaging for all Apple products, from shippers to finished goods boxes. Our packaging delivers an outstanding customer experience, while protecting products throughout the shipping environment and advancing Apple’s sustainability goals. We collaborate with a wide range of teams, including Industrial Design, Marketing, Environmental, Operations, and many others, during the design process.