Director, Creative

Job Title: Director, Creative (Consumer), IBERIA 
Job Profile: Director – Creative Strategy / IMX / Storytelling 
Location: Spain 
Reports To: Senior Director, Integrated Marketing Experiences (IMX), IBERIA 
Direct Reports: None 
Function: Marketing – IMX & Creative 
Leadership Level: Director (C) 

Role Purpose 

The Director, Creative (Consumer) IBERIA is responsible for elevating creative excellence, storytelling quality, and cultural relevance across all Coca-Cola brands. This is a newly created market level creative leadership role, now established only in Top 9 markets, designed to bring creative strategy closer to consumers and closer to the local commercial plan. 

As the creative subject matter expert for IBERIA, this role acts as the creative partner to local brand teams, translating strategy and insights into powerful creative ideas, briefs, and executions. The Director ensures that all creative work—whether locally originated or globally provided—is culturally resonant, digitally forward, insight led, and consistent with brand narratives.

This role works deeply across the IBERIA network: with IMX, brand teams, Shopper, Digital, Insights, Commercial, and bottler partners to ensure that creative direction is fully integrated into the end-to-end consumer and customer plan. It requires a leader who can blend creative craft, cultural awareness, digital fluency, and collaboration—without the need for people management responsibilities. 

What You’ll Do for Us 

Creative Strategy Leadership 

• Lead the creative ambition for IBERIA, ensuring creative platforms, communications, and experiences reflect consumer insights, cultural trends, and commercial priorities. 

• Act as the primary creative partner to local brand teams, shaping idea territories and bringing brand narratives to life in a relevant and modern way. 

• Own and evolve the articulation of brand narratives for IBERIA across Sparkling, Stills, and Trademark portfolios. 

• Act as key point of contact with central creative teams 

Creative Development & Agency Partnership 

• Develop compelling creative briefs that inspire bold and innovative ideas, anchored in clear strategic direction, in collaboration and alignment with central teams 

• Lead agency partners through the creative development process, ensuring outputs are high-quality, modern, digital first, and aligned to brand strategy. 

• Push internal and external partners to experiment with new creative formats, cutting-edge content, and culturally relevant executions. 

Local Adaptation of Global Creative Platforms 

• Translate and amplify Global & European Core Creative Ideas into locally resonant local executions. 

• Work closely with brand teams to ensure all creative assets are adapted thoughtfully—not merely replicated—to maximize relevance and impact. 

• Codify and maintain local creative guidance to ensure consistency across touchpoints. 

Cross Functional & Network Collaboration 

• Partner with IMX, Media, Design, Shopper, Digital, Insights, Commercial, and Franchise/bottler partners to ensure creative integration across the full path to purchase. 

• Drive tight collaboration with local brand teams to embed creative solutions in broader consumer and commercial plans. 

• Work with central OU teams, and other Top 9 markets to share learning, tools, and best practices. 

Creative Performance & Continuous Improvement 

• Evaluate creative work through pretesting, performance data, and post campaign analysis. 

• Build learning loops that improve creative effectiveness across the IBERIA marketing community. 

• Use data, analytics, and audience insight tools to refine creative choices and improve full funnel impact. 

Capability Building (without direct reports) 

• While not managing a team, act as the creative capability leader for IBERIA—uplifting creative craft, storytelling, idea generation, and cultural relevance across brand teams. 

• Mentor brand and IMX partners in creative principles and modern content practices. 

• Help build a strong creative community across IBERIA, central teams and the bottler system. 

Qualifications & Requirements 

• Bachelor’s degree required; degrees in Marketing, Creative Strategy, Design, Communications, or related fields preferred. 

• 7–10+ years experience in creative strategy, content development, storytelling, design, creative agency leadership, or integrated marketing. 

• Demonstrated ability to develop full creative strategies, modern briefs, and cross channel creative platforms. 

• Strong understanding of consumer insight, culture, digital behaviours, social storytelling, and modern creative formats. 

• Experience working with or within worldclass creative agencies. 

• Proven ability to influence brand, IMX, shopper, and bottler partners. 

• Strong communication, storytelling, and conceptual thinking skills. 

• Ability to work in a fast paced, agile, networked environment with multiple stakeholders. 

• Passion for culture, entertainment, and emerging creative trends. 

• CPG experience preferred but not required. 

What We Can Do For You 

• Creative Leadership Platform: Directly influence the creative quality and consumer relevance of one of the world’s most iconic brand portfolios. 

• Creative Freedom & Innovation: Opportunity to push creative boundaries, experiment with new formats, and bring disruptive ideas to life. 

• Cross Functional Impact: Work deeply across brand, IMX, commercial, and retailer landscapes. 

• World-class Network: Access global creative talent, best in class agencies, and cultural partners. 

Confidentiality Notice 

This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.