Digital Content Design & AI Specialist

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

The Digital Content Design & AI Specialist partners with key stakeholders across the affiliate to drive content and web excellence, ensuring compelling, compliant, and effective digital content is created and activated across customer channels. This role leads the affiliate content creation support process and serves as an AI champion, leveraging AI-powered tools to improve customer experience, storytelling quality, and content scalability.

• Own the design and creation of high-quality, customer-centric digital content across channels (CLM, email, web, events, social).
• Able to translate complex medical and scientific information into clear, structured, and engaging content for different audiences.
• Apply content design principles (clarity, consistency, visual hierarchy, storytelling) to enhance engagement and comprehension.
• Ensure strong alignment with brand strategy, tone of voice, and compliance requirements.
• Leverage modular content approaches to enable reuse, scalability, and omnichannel activation.
• Collaborate with brand teams, medical, and agencies to co-create impactful content assets.
• Continuously improve content quality based on performance insights and user feedback.

Major Responsibilities:

• Drive Content & Web Excellence across brand teams, ensuring high-quality and impactful content.
• Lead and optimize the affiliate content creation support process from brief to publication.
• Enhance digital customer experiences through insights, analytics, and personalization.
• Act as an AI champion by exploring and implementing AI tools for content creation and productivity.
• Lead affiliate AI strategy for content and customer engagement aligned with afiiliate/global direction.
• Engage stakeholders to gather requirements and prioritize initiatives.
• Maintain roadmap and oversee execution of content and AI-related initiatives.
• Track and report KPIs related to content performance and adoption.
• Drive training and enablement for content and AI tools.
• Ensure compliance with company policies and oversee support processes.

• Bachelor’s degree in marketing, customer experience, business, IT, or related field,
• Fluent English,
• Strong understanding and some experience in digital content design, marketing, website design, corporate identity, advertising, and multimedia design, omnichannel content strategy,
• Strong graphic design skills with a portfolio,
• Strong eye for visual composition,
• Ability to simplify complex information into clear and engaging narratives,
• Experience using content creation tools (e.g., Veeva, Adobe, AI tools, video tools),
• Proficiency with required desktop publishing tools, including Photoshop, InDesign, and Illustrator,
• Understanding of AI tools and interest in GenAI applications,
• Strong project management and stakeholder management skills,
• Effective time management skills and the ability to meet deadlines.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html