Vocal is seeking a researcher who is equal parts analyst and interpreter — someone who can build the queries, run the analysis, and then tell the story behind the numbers. You'll work across social media platforms to surface insights that shape how our clients communicate.
Responsibilities
Build and refine keyword-based search queries to scrape large volumes of social media posts, captions, comments, and transcripts relevant to specific issue areas
Work closely with our data team to provide clear instructions on the type of analysis that works best for a given client or problem: sentiment scoring, topic modeling, analyzing engagement metrics, etc.
Use AI tools to tag, classify, and code content at scale, categorizing posts by theme, tone, stance, or other relevant dimensions that would be impractical to label manually
Translate findings into visualizations and written deliverables that make data-driven insights accessible to non-technical audiences
Blend quantitative outputs with qualitative interpretation to develop findings that are both rigorous and narratively compelling
Synthesize qualitative findings into clear, compelling deliverables such as memos, briefs, and presentations that translate online discourse into actionable insights for non-technical audiences
Qualifications
1-2 years of professional experience working with large text-based datasets, including social media posts, comments, captions, or transcripts, for exploratory analysis
Experience with quantitative text analysis methods such as sentiment analysis, frequency analysis, or topic modeling
Strong SQL skills, including the ability to write queries to filter, join, and transform datasets for analysis
Clear communication skills, with the ability to translate quantitative findings into written narratives accessible to non-technical audiences
Deep familiarity with social media platforms and online communities, you spend time in these spaces and understand how content spreads, how subcultures communicate, and how algorithms shape what gets seen
Strong research instincts, the ability to identify the right places to look, ask the right questions, and know when you've found something meaningful
Interest in working for progressive causes including experience with political campaign(s) or public interest groups
Benefits
Health insurance covered at 90% for full time employees; Dental and Vision available
Flexible PTO and sick leave
401(k) plan & company contribution