Be Part of Our Next Chapter
For over almost 60 years, our solutions have enabled impactful connections between some of the world’s leading brands and their customers. And while we’ve already done a lot of work we’re proud of, we’re just getting started!
We’re a global technology company focused on creating dynamic, smart, personalised and engaging customer experiences powered by our range of digital hardware, our proprietary content management system and our industry leading signage solutions. (For example: If you’ve ordered in-store or in the drive-thru at McDonald’s somewhere in the world in the last few years, chances are you’ve interacted with our digital solutions.) We work in over 50 global markets and have 9 offices around the world, with a global headquarters proudly located in our founding home of Sydney, Australia.
Coates Group has the values of a family-owned business and the innovative spirit of a start-up, both which fuel our purpose – Creating Connections. Empowering Partnerships. Always Evolving. Through hard work, dedication and creativity, we’ve become industry leaders who have won awards and set records while remaining focused on continual growth and evolution. We are a 2x Australia Good Design Award winner and successfully completed the largest hardware deployment in Quick Service Restaurant history.
We are curious, charismatic, authentic and we value and leverage the diversity of our crew. We are imaginers, kindness enthusiasts, experts, creators, thinkers, challengers, collaborators and over-achievers. And together, as a Crew, we are revolutionizing the way the world’s leading brands leverage technology to drive the best customer experiences.
Own the global McDonald's account growth strategy, translating market intelligence, customer insight, and competitive analysis into a clear, coordinated multi-year plan that guides investment decisions and expansion priorities. The role drives execution of the global strategy through regional markets — embedding plans, building a global operating framework that enables markets to work consistently and efficiently, and identifying where local opportunities can be scaled for broader adoption. By maintaining a continuous intelligence loop between market activity and global strategic direction, the role ensures the growth strategy remains live, grounded in real market signals, and capable of creating compounding value across the global account.
Key responsibilities for this role
Own and maintain the McDonald's 1–3 year global account growth plan, ensuring alignment with Coates' broader three-year vision and measurable targets across markets and solutions.
Report on progress against the growth plan, escalating required changes and ensuring leadership and BD governance have accurate, timely visibility of strategic performance.
Represent the McDonald's global account at BD governance forums, ensuring strategic priorities are visible and pipeline opportunities are actively progress.
Global Strategy Execution & Market Embedding
Drive the translation of the global growth strategy into market-level plans, working with regional account teams to ensure local execution reflects global strategic intent and priorities.
Develop and maintain a global operating framework for market account teams, providing consistent tools, guidance, and strategic context that enables markets to operate efficiently and in alignment with the global plan.
Establish clear accountability with market teams for execution against agreed strategic milestones, tracking progress and actively managing dependencies and misalignments that cut across markets.
Market Intelligence & Global Scalability
Manage customer intelligence processes and facilitate regular Risks & Opportunities (R&O) sessions globally, synthesising market-level insights into actionable strategic inputs.
Assess local and market-specific growth opportunities for potential global applicability, developing a structured view of which initiatives have the scale, commercial viability, and client appetite for global adoption.
Feed validated market intelligence and scalability assessments back into the global growth strategy, ensuring the plan evolves in response to real market signals rather than assumptions.
Cross-functional Alignment & Commercial Development
Collaborate with the McDonald's Product Roadmap Manager to ensure the product roadmap supports and enables growth plan objectives, and to inform business development plans based on GTM readiness.
Partner with the Account Director to align current execution with future plans, determine strategic direction, and ensure commercial opportunities identified through strategy work are progressed into pipeline.
Monitor the competitive landscape to identify threats and opportunities relevant to the account, informing strategic positioning and commercial decision-making.
Qualifications and experience
Minimum 5–8 years' experience in strategy, business development, or commercial planning roles, with demonstrated progression to a senior individual contributor or manager level
Proven experience developing and executing multi-year commercial or account growth strategies within complex, global enterprise environments
Strong background in market intelligence, opportunity analysis, and risk and opportunity management — with experience translating insights into actionable strategic plans
Demonstrated ability to work across global and regional teams, driving alignment and accountability against a shared strategic direction
Experience collaborating with product or technology teams to inform go-to-market planning and business development pipeline
Track record of identifying and converting growth opportunities within existing enterprise accounts or market segments
Experience working within or alongside large-scale technology deployment or managed services environments (highly desirable)
Familiarity with the QSR industry, digital merchandising, or global franchise operating models (highly desirable)
Experience operating within a global account or market framework, with an understanding of how global strategy translates into diverse local operating contexts (desirable)