Customer Lifecycle Automation Specialist
Working at Omnisend is... kind of boring.
Not the soul-crushing kind of boring — more like the “no drama, no chaos, just smart people doing great work” kind. The kind that lets you focus on what matters, without pointless meetings, micromanagement, or bureaucracy. We’re data-driven. We test, we iterate, we improve. Gut feelings don’t drive decisions — insights do. We trust each other. We’re transparent, give real feedback, and actually listen. No egos, no hand-holding — just a team of experienced professionals moving fast, adapting easily, and delivering impact. Omnisend is customer-funded and customer-driven. Our work is rooted in solving real problems that help ecommerce brands grow. No empty promises — we bring in results. And yes, we have fun. But the grown-up kind — workations, team gatherings, the occasional party. No forced fun, no awkward icebreakers. Just genuine moments with a team that actually enjoys working together.
We’re looking for a Customer Lifecycle Automation Specialist to join Omnisend's Product Communications team that keeps our clients up to date on product updates, simplifies complex technical information, and develops educational content to drive product adoption and customer retention.
In this role, you will build and optimize automated lifecycle flows that guide Omnisend customers through every stage of their journey — owning the logic, triggers, and personalization that turn customer behavior into timely, relevant communication.
What you’ll do @ Omnisend:
Build and optimize automated lifecycle flows across customer lifecycle stages
Design clear automation logic (triggers, conditions, delays) based on user behavior and product usage
Create and manage transactional communication tied to key user events;
Own the lifecycle communication shift to AI-driven personalization, tailoring lifecycle messages to each user, not just to segments.
Implement segmentation using user attributes and behavioral data;
Collaborate closely with product and data teams on events, triggers, and segmentation;
Collaborate with design and content teams to create high-performing assets;
Own reporting of automated lifecycle flows
Qualifications:
3 – 5+ years of experience in lifecycle / CRM / email automation marketing with a track record of driving measurable results
Solid understanding of user attributes, behavioral events, and segmentation
Hands-on experience building and managing automated workflows
Familiarity with AI automation tools, API integrations, or light scripting/coding.
Ability to connect data across tools and think in terms of systems and workflows
Analytical mindset with strong attention to detail and data accuracy
Strong communication and collaboration skills;
Experience in SaaS environment is a strong advantage
What we offer in return:
Gross salary starting at 2800 EUR/month;
Quarterly salary reviews
An unlimited learning budget for self-improvement complying with the best interest of Omnisend
Private health insurance
Unlimited access to psychotherapy
Flexible working hours and remote work possibilities
Workstation budget
Personalised work anniversary gifts, such as house cleaning, spa treatments, international flights etc.
Working methods and best practices inspired by the best tech companies in Silicon Valley
Senior colleagues (over 70%) enable us to have a high-performing, productive environment where your growth will accelerate
Attractive workations and team-led team-building events