Marketing lead

• About Accenture

  Accenture is a leading global professional services company helping the world’s leading organizations build their digital core, optimize operations, accelerate revenue growth and enhance digital customer experiences—creating tangible value at speed and scale.
  
  Reinvention Services brings together Accenture’s strategy, consulting, technology, data, AI and experience capabilities to help clients continuously reinvent in the age of AI. Operating through Reinvention Partners, powered by Reinvention Engines and aligned to industry, we deliver integrated, client‑first outcomes from day one.

  Thanks to the unmatched scale, speed and capabilities at Accenture, we have the unique position as trusted partners to world-leading organizations, including over 80% of the global Fortune 100.

  About Accenture Song

  Accenture Song, a division of Accenture, is world’s largest tech powered creative agency focused on executive-level effort to deliver outstanding creative customer experiences for our clients. At Accenture Song, you’ll join a global collective of strategists, creatives, technologists, and industry experts. You will be part of an exciting environment as we have the energy and pace of a start-up, merged with the stability of a well-established Accenture consultancy.
  
  Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product, and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring to life bold ideas with the biggest impact through the unlimited potential of creativity, technology, and intelligence. Visit us at: www.accenture.com/song.
  
  About this role:

  The Song Marketing lead plays a key role in driving Accenture Song’s growth through the identification, leadership, and conversion of high-value new business opportunities. The Marketing practice is a subset of Accenture Song’s services, that operates at the intersection of creativity, intelligence and technology. We help clients on their Marketing Re-invention journey, building close client relationships to fully understand their growth objectives. From supporting with developing a strategic vision, brand strategy, operating model, new ways of working, to embracing new technologies, driving a culture change or building people capabilities and skills.
  
  In this role, the Marketing lead will reinvent entire marketing portfolios with leading advisory, creative and technology solutions.  This position combines strategic judgment, executive presence, and hands-on pursuit leadership to help shape the agency’s future client portfolio.
  
  Partnering closely with agency leadership across strategy, creative, finance, and operations, the Marketing lead will unlock new business pursuits—from early qualification through pitch, negotiation, and close—while ensuring Accenture Song consistently shows up with clarity, ambition, and commercial rigor. In parallel, the Marketing lead plays a key role in setting standards for how the agency approaches new business, mentoring junior talent, and contributing to Song’s market positioning and long-term growth strategy.

  Individuals in this role will collaborate with other Sales professionals, Industry Client Account Leads and Account Executives to identify, pursue and close new business opportunities in existing and new accounts.

  Essential Functions:
  
  The Song Marketing lead will: 

• Shape the future of marketing re-invention, working with our clients to develop a roadmap of change that helps them to drive growth, performance and efficiencies.
• Combine human ingenuity with technology to make change happen in practice, supporting the people who work in our client businesses to navigate and thrive through times of change.
• Help our clients plan, develop and deliver winning customer experiences
• Support our clients to address today’s financial reality: optimizing marketing investments, and identifying opportunity to fuel growth, using proprietary analytics tools and benchmarks
• Engage with our clients’ marketing leadership teams to explore their vision and purpose, in order to drive business objectives and strategies. 
• Develop project content to deliver solutions that exceed client expectations and drive real marketing re-invention
• Guide clients on how Generative AI and agentic technologies can strategically transform their function across people, processes and technology and unlock opportunities that deliver genuine, bottom-line impact.
• Contribute to client projects to shape and co-create Capability Strategies, Operating Models, Transformational Roadmaps and Change Management programmes to drive organisational growth and performance improvement in teams to deliver tangible results
• Assess organisational capability gaps in areas such as Operating model, Insights, Segmentation & Portfolio Strategy, Marketing Strategy & Planning, Medi optimsation, Omnichannel Strategy, Customer Engagement and Digital marketing
• Lead client projects to shape and co-create Capability Strategies, Operating models, Transformational roadmaps and Change Management programmes which drive growth and improve performance in teams, to deliver tangible results
• Support the business growth agenda of Accenture Song and contribute to our Marketing Advisory team spirit, community and culture.
• Partner with other capabilities across Accenture to architect and deliver end-to-end marketing-led transformations.
• Build strong partnerships across Accenture to bring together creativity, technology, and intelligence to deliver end-to-end growth solutions
• Understand current and future client needs in the context of market dynamics, and apply insights to recommend short and/or long-term value creation for the client at the C-suite level that has the appropriate level of impact
• Identify, qualify, and lead high-potential opportunities aligned with the agency’s creative ambition, capabilities, and long-term goals.
• Maintain a strong understanding of the client landscape, competitive environment, and broader marketing, media, and technology ecosystem.
• Own and drive end-to-end new business pursuits, from early prospect conversations through pitch leadership, negotiation, and deal close.
• Develop a robust, long-term pipeline of opportunities to ensure the sustainability of Accenture’s business at the client over time
• Lead senior-level client and prospect engagements, helping frame business challenges and positioning Song as the optimal strategic, creative partner.
• Set the strategic and creative ambition for pitches in partnership with Strategy, Creative, and Account leadership.
• Provide oversight of RFI/RFP responses to ensure they are differentiated, insight-led, and commercially sound.
• Lead and drive performance for Song (e.g., sales, revenue and profitability). Possesses a clear understanding of our business and the triggers and drivers of profitability
• Partner closely with Finance and Operations to shape staffing models, scopes, and commercial structures that support sustainable growth.
• Establish and uphold best-in-class standards for new business processes, materials, storytelling, and internal collaboration.
• Partner with Song Marketing GTM team members to identify and pursue joint opportunities, tangibly demonstrating the power of our collective capabilities.
• Define and evolve the agency’s credentials, case study narrative, and external point of view.
• Is a trusted leader of the agency team who can articulate macro business context and agency ambition, and can mobilize the team
• Build strong people capabilities with clients to enable them to deliver marketing re-invention in practice.
• Lead a team of strategists, media experts, creatives, production teams, performance specialists and technologists to support a full-lifecycle marketing initiative
• Shape vision and sense of purpose for the team for all career levels to attract and develop diverse talent.
• Consciously cultivate an environment that optimizes team strengths and deployment of talent and foster an entrepreneurial mindset.
• Provides guidance and training to the rest of the team and confidently manages without authority
• Is responsible for agency delivery at highest quality across all projects
• Gets the best work out of the client, the agency and the team, and fosters an environment where everyone feels supported and brave about ideas
• Co-creates the role priorities and success measures with your business lead. These will be unique and tailored to you and the strategic priorities of the business area.
•  

  Essential experience

• A proven record of building strong relationships with clients and bringing in new business.
• Proven track record of leading and winning complex, high‑profile pitches.
• Deep understanding of brand, strategy, creative, and integrated marketing disciplines.
• Expertise and experience across a number of marketing areas such as insight, strategy and planning, innovation, digital, content or campaign development and management
• You will have experience designing and leading the delivery of complex projects including product innovation and marketing campaign development and delivery within a multi-national organisation
• Experience across a breadth of marketing disciplines including insight, strategy and planning, innovation, customer experience, e-commerce and social media marketing.
• Experience leading integrated marketing campaigns from strategy through execution. Deep expertise with campaign strategy, customer insights, marketing analytics, and performance optimization
• Experience working cross-functionally with creative, media, analytics, UX/UI, production, and marketing technology teams
• Familiarity with digital marketing platforms, campaign management tools and customer experience technologies, or marketing solutions
• Ability to translate client objectives, audience insights, and campaign performance into actionable recommendations
• Experience of delivering Gen AI transformation projects. A deep and practical understanding of Generative AI and agentic technologies and their transformative impact on marketing. Strategic experience advising clients on how this technology can reshape their marketing capabilities.
• A natural curiosity and passion for marketing, with a deep understanding of industry trends and the strategic and practical impact of Generative AI, agentic technologies, and the broader marketing technology landscape. The ability to influence, collaborate, partner and build productive working relationships, to shape a compelling future vision for Marketing.
• Strong commercial acumen, including experience shaping scopes, fees, and long‑term client relationships.
• Executive‑level presence with the ability to build trust and influence senior client and internal stakeholders.
• Proven track record of leading and delivering multi-million-dollar programs
• Experience working in a highly matrixed environment and the ability to partner across the Accenture ecosystem
• Exceptional written and verbal communication skills; able to clearly articulate strategy, value, and creative ambition.
• Strategic thinker with strong judgment and the ability to balance ambition with pragmatism.
• Confident leader who can inspire teams, manage ambiguity, and make decisions under pressure.
• Highly organized with the ability to oversee multiple pursuits simultaneously without sacrificing quality.
• Recognized as an industry influencer, positively impacting growth of a sub-industry within Accenture and growth of a sub-industry overall

• Qualifications

• Bachelor’s degree in Business, Marketing, Technology, or related field.
• MBA or equivalent experience preferred.
• 8–12+ years of experience in enterprise sales, consulting, digital transformation, or account leadership.
• 8-10 years of experience in marketing, branding, advertising, transformation marketing role either client side or creative agency, or consultancy.
• Experience in strategy creation, campaign execution and management, content strategy, customer insights and marketing analytics
• Experience selling complex digital, technology, marketing, or transformation solutions.

• What we believe:

  All our leaders are committed to building a better, stronger and more durable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities.

  While delivering results is essential, how you lead is equally important.  These are the eight leadership essentials that we value and expect from our leaders:

• Always do the right thing in every decision and action.
• Lead with excellence, confidence and humility as demonstrated by being a learner, building great teams and being naturally collaborative.
• Exemplify client-centricity and a commitment to Client Value Creation.
• Act as a true partner to each other, our clients, our ecosystem and our communities.
• Care deeply for all our people to help them achieve their aspirations professionally and personally.
• Have the courage to change and the ability to bring our people along the journey.
• Live our unwavering commitment to inclusion and diversity as demonstrated by personal impact and overall results.
• Actively innovate—seeking new answers, applying a tech, AI and data first mindset, looking internally across Accenture and outside—to partners, competitors, start-ups, clients, academia and analysts— to learn, respectfully challenge our assumptions and apply the innovation, and cultivate and reward our people for doing the same.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.