Product Marketing Manager (English, Turkish)
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
As a Product Marketing Manager, you will join our team in Istanbul. You will act as a true "marketing athlete"—a high-impact individual who excels at the intersection of product innovation, cultural narrative, and external advocacy.
In this role, you are not just managing a product line; you are the bridge between Google’s AI-first innovations and the Turkish ecosystem. From defining local marketing strategies to orchestrating high-stakes brand collaborations and creator partnerships, you will be instrumental in shaping how Google’s technology connects with the daily lives of users in Turkiye. You will turn complex technology into compelling, culturally resonant stories.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing across one or more fields (e.g., brand marketing, product marketing, growth marketing).
- Ability to communicate in English and Turkish fluently to support client relationship management in this region.
Preferred qualifications:
- Ability to self-direct projects in unstructured environments, analyzing complex information to create clear, actionable "north star" plans.
- Ability to translate complex product features into compelling, culturally-resonant narratives and high-impact campaigns.
- Ability to use data to drive strategy, with excellent communication skills needed to present that strategy as a cohesive, persuasive story.
- Passion for Google’s technology with the ability to understand its potential to reshape the user experience and articulate Google’s leadership in this space.
- Passion for AI.