Trade Marketing Analyst
Trade Marketing Analyst
Job Description
- Tactical Accountability: The analyst needs to be "in the trenches" with the sales team to audit their activity against the official promotional grid.
- Post-Campaign Analysis (PCA): Conduct deep-dive post-campaign and promotional analysis to measure ROI, incrementality, and customer behavior
- Execution Alignment: Not only build reports but use those numbers to adjust promotions; planograms and Point-of-Sale (POS) strategy immediately
- Reporting Automation: Design and maintain automated dashboards to replace manual reporting, ensuring real-time visibility into KPIs for stakeholders.
- Strategic Translation: Convert analytical findings into actionable sales strategies and "playbooks" that the sales team can execute on the ground.
- Commercial Feedback Loop: Act as the strategic pulse between marketing and sales, ensuring promotional learnings are cascaded effectively to drive future revenue. Tracking and reporting: Accountable for weekly, monthly and quarterly tracking of key metrics and KPI’s to inform compliance against plan
- Analytics to understand market dynamics affecting sales – i.e price and vol relationships between KC and competitor
- Nielsen reporting across share, sales, DPSM, and competitive landscapes • SOV tracking against DPSM (e.g. Silo) • Price compliance against committed promo grids Promotions: • Pre/post evaluations/reports and total promotional grid management