Job Summary:
Title: Senior Sales Manager, Branding & Strategic Partnerships
Location: New York, NY (On-Site, 5 days a week in office)
The Role:
The Sr. Sales Manager, Brand & Strategic Partnerships will lead efforts to drive brand revenue opportunities across Roc Nation’s artist roster, IP, and live event portfolio, with a primary focus on agency-facing relationship management and partnership development. This role sits at the intersection of music, culture, and brand marketing, working closely with PR, brand and marketing agencies to identify and execute strategic collaborations.
This position is responsible for cultivating strong agency relationships, identifying commercial opportunities across music video integrations, social amplification, appearances, and live experiences, and delivering both quick-turn transactional deals and larger strategic partnerships. The ideal candidate is highly connected, proactive in outreach, and skilled at translating cultural moments into brand opportunities.
You will collaborate closely with internal teams to develop pitch strategies, support senior leadership on high-priority accounts, and drive consistent pipeline activity through disciplined tracking, follow-ups, and reporting. This role owns a portfolio of brand relationships and contributes directly to achieving and exceeding revenue targets in a highly competitive and fast-paced environment.
Responsibilities:
Maintains relationships with PR, brand and marketing agencies overseeing brand partnerships and integrations
Identifies and drives opportunities across music video integrations, social media amplification, paid appearances, speaking engagements, and event activations
Owns and manages a pipeline of brand partnership opportunities from prospecting through deal execution
Closes short-term, transactional brand deals across the artist roster while contributing to larger strategic partnerships
Conducts consistent follow-ups with brand partners on opportunities from prior weeks to maintain deal momentum
Oversees day-to-day support of the artist roster, including development of materials and pitch strategies for both distribution and management clients
Collaborates cross-functionally with creative, marketing, talent, and legal teams to align brand opportunities with artist positioning and campaign priorities
Supports special projects including Team Roc initiatives and artist and company-owned (O&O) events
Assists with Roc Nation O&O and artist-led activations and experiences
Provides senior team support by sourcing contacts, ideating partnership concepts, and assisting with onboarding processes, under leadership direction and approval
Develops and maintains sales materials, decks, and partnership assets
Tracks and updates pipeline activity in Monday.com or similar systems and reports on partnership performance
Conducts weekly follow-ups on legacy opportunities to re-engage prospective partners
Builds and maintains relationships with influencer agencies and product placement partners
Maintains and updates partnership roadmaps to track strategic initiatives
Supports development and distribution of quarterly partnership newsletters
Other duties, as assigned
Qualifications:
6+ years of experience in talent brand partnerships, event sales, or agency-side roles
Deep understanding of talent brand partnerships, integrations, and cultural marketing
Proven track record of closing brand deals and managing partnerships
Experience working with talent, entertainment, or media brands preferred
Strong existing relationships within brand and agency ecosystems
Experience developing pitch materials and sales decks
Familiarity with influencer marketing and product placement ecosystems is a plus
Strong network across brand, PR, and entertainment marketing agencies
Ability to identify and execute both quick-win opportunities and long-term strategic deals
Strong sales mindset with a proven track record of driving revenue and meeting or exceeding targets
Excellent communication, relationship management, and negotiation skills
Highly organized with strong attention to detail and follow-through
Ability to manage multiple opportunities and priorities simultaneously in a fast-paced environment
Experience using CRM or pipeline tracking tools (e.g., Airtable, Monday.com)
Collaborative approach with ability to work cross-functionally;
Strong understanding of music, entertainment, and cultural landscapes
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
Benefits & Perks
HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days
CAREER: Career and skill development programs with School of Live
WEALTH: 401(k) program with company match
Note – Roc Nation benefits and policies differ from Live Nation
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Roc Nation will also provide reasonable religious accommodations on a case-by-case basis.
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The expected compensation for this position is:
$120,000.00 USD - $150,000.00 USD** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.