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Build the annual marketing plan by category based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities
Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.
Drive Full-Funnel Marketing programs across all consumer touchpoints.
Develop and adapt category-specific activation concepts for key launches
Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce
Execute category-led brand experiences supporting priority launches and narratives
Execute local integrated marketing planning for key brand and product campaigns
Execute with local European markets to drive sell-in and sell-through performance
Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance
Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI
Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs
Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions.
6–8+ years of experience in category marketing, sports marketing, or integrated marketing—preferably within Teamsport, Indoor sports, performance sports, or lifestyle categories.
Proven experience developing annual category marketing plans based on global strategy and aligned with Merchandising, Retail, Wholesale, and E‑commerce priorities.
Strong background in full‑funnel marketing, including digital, media, content, retail, and wholesale activation.
Demonstrated ability to develop and adapt category‑specific activation concepts and toolkits for regional and local markets.
Experience working closely with Merchandising Sports, Sales, and Cluster Marketing to align on product storytelling, launch priorities, and commercial opportunities.
Solid analytical skills interpreting campaign performance, content effectiveness, ROI, and category‑level KPIs.
Experience executing regional marketing plans across multiple European markets, ensuring strong sell‑in and sell‑through support.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
Based on 1,600 disclosed Marketing salaries on RoleSuite, the role pays a median of $133K/year, with most offers between $95K and $174K (10th–90th percentile: $70K–$216K).
See the full Marketing salary breakdown →