Salesforce is seeking a Senior Vice President (SVP) to lead the Global Field Marketing team. Reporting to the EVP, Global Integrated Marketing, this role is at the intersection of field strategy and execution – owning the marketing motions that drive Agentic Enterprise adoption throughout every region and market segment.
The SVP will serve as a close strategic partner to the Chief Revenue Officer (CRO) and Operating Unit (OU) sales leaders, creating a coordinated global field marketing strategy tied directly to pipeline and revenue.
Responsibilities:
Own and execute a unified global field marketing strategy across all OUs, ensuring alignment with the Agentic Enterprise narrative and key revenue priorities.
Lead the global field marketing engine, driving pipeline contribution and supporting revenue targets through regional and segment-level programs.
Partner closely with the product CMOs and OU sales leaders on account-based strategies for enterprise, commercial, and industry segments.
Serve as a critical strategic partner to the CRO and OU sales leaders, ensuring field marketing resources and programs are closely aligned to revenue priorities and quota attainment.
Collaborate with Events, Product Marketing, Campaigns, and Communications teams to ensure field programs ladder into the five global Agentic Enterprise campaigns.
Establish and evolve clear, executive-level measurement frameworks that draw a direct line from marketing investment to the company's most important growth metrics.
Build and lead a high-performing, geographically distributed team, fostering a culture of accountability, experimentation, and AI-first marketing execution.
Responsible for managing the global field marketing budget and maintaining operational rigor in a dynamic environment.
Requirements:
15+ years of marketing leadership experience, with significant tenure in global field marketing at a large-scale enterprise software or technology company.
Demonstrable experience leading global field marketing organizations across multiple regions and segments.
Proven ability to partner closely with sales leadership (ideally at the CRO level) to align marketing investment directly to revenue outcomes.
Exceptional executive communication and presence with the ability to influence and operate in a highly matrixed organization.
Deeply analytical mindset, able to connect marketing investment to pipeline, ACV, and business outcomes with precision.
Bold and action-oriented leader, comfortable leading through ambiguity and moving fast with real accountability.
Track record of building and motivating diverse, global teams at scale.
Customer-centric orientation, with a strong understanding of how the enterprise software market operates.
Fluency in AI-powered marketing tools and a commitment to building an agent-first marketing organization.