Manager Marketing - Social Media

Job Details:

What does a Social Media Manager do?

The Social Media Manager at Tyson Foods will be responsible for managing and amplifying our organic social media channels for Tyson Foods brands and channels. Your day-to-day tasks will include collaborating and curating content, posting across our channels, responding to comments and direct messages, and reporting on organic performance to monitor and track success. You will grow our business through posting engaging content across Instagram, Facebook, TikTok, LinkedIn, X and YouTube – and capture brand sentiment through social listening and sales advocacy. These key insights will help drive volume, consumer and customer relationships, inform product innovation, and foster community for our brands.

Responsibilities

• Orchestrating the day-to-day execution of social media activities, including content posting, community management and trend-watching.
• Manage posting schedule in collaboration with content teams and agency to curate posts to be used for social media purposes – utilize analytics to inform strategy and content development across channels. 
• Build and nurture social media platform-specific communities, posting types and audiences to ensure increased engagement for Tyson Foods brands.
• Cultivate and engage with an online community, fostering positive relationships with followers, and implementing strategies to enhance brand presence and customer satisfaction across various social media platforms. Inclusive of responding to direct messages, comments and sharing of user-generated content.
• Own digital strategy around social media activation and how it incorporates into other marketing channels like paid media, marketing automation, website and search.
• Provide analysis and recommendations as brand presence and followers evolve and encourage innovative thinking across content types in collaboration with content and agency partners.
• Research and administer social media tools and strategies on a daily basis in support of our brand social media handles.
• Monitor and evaluate social media results on a daily basis in coordination with goals and benchmarks set by the business.
• Communication to team, management and agencies on project development, timelines, and results.
• Work closely with the other team members to meet brand marketing and digital goals for owned channels.
• Keep pace with social media and marketing industry trends and developments.

Requirements

Education: Bachelors degree in Marketing or other related field required.

Experience: 5 years of experience in marketing, with a focus on social media or digital marketing within the food or consumer packaged goods industry.

• Social Media Strategist using social media for brand awareness and impressions to drive to increase in followers, revenue and sales.
• Excellent knowledge of Facebook, X, TikTok LinkedIn, Pinterest, Instagram, YouTube, Reddit and other social media best practices and usage.
• Experience working with social media monitoring tools and social media management tools (Sprinklr, Sprout, etc.)
• Experience understanding social media KPIs and how to use them to inform content creation.
• Experience social analytics using variety of tools including Google or Adobe analytics, and native social analytics platforms (Facebook Business and Analytics Manager, LinkedIn Campaign Manager, or Social Media Management Tool Reporting Suites, etc.)
• Experience with social listening and researching social audiences online.
• Great interpersonal, presentation and communication skills.

Location: This role will sit at Tyson Corporate Office in Springdale, AR. Remote/hybrid work is NOT available.

Sponsorship is not available for this role.

Relocation Assistance Eligible:

No

Work Shift:

1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.