Group Head Connection Planning

Key Responsibilities : 

• Strategic Leadership: Lead the development of 360-degree media strategies that integrate digital hygiene and social commerce ecosystems. 

• Business Partnership: Serve as a senior consultant to clients, understanding their business challenges to provide media solutions that drive actual sales, not just impressions. 

• Team Mentorship & Direction: Act as the "anchor" for the planning team; provide clear directives, manage workloads, and elevate the team’s output through consistent coaching. 

• Creative Media Innovation: Challenge the status quo by developing "beyond-hygiene" media ideas (innovative placements, first-to-market activations, and non-linear consumer journeys). 

• Market Intelligence: Monitor the skincare and beauty landscape to identify competitor moves and emerging platform features that can be leveraged for brand growth. 

• Social Commerce Integration: Design end-to-end funnels that connect social engagement directly to conversion platforms (TikTok Shop, Shopee, etc.) 

Requirements : 

• Experience: 8–10 years of experience in media planning or integrated marketing, with a heavy emphasis on the social commerce sector. Expertise with Brand Marketing management background will be a plus point. 

• Category Expertise: Deep understanding of the skincare/beauty market landscape, including consumer behavior, ingredient trends, and regulatory nuances. 

• Technical Mastery: Expert knowledge of 360 media strategy (Offline, Digital, Performance, and Earned media). 

• Leadership Skills: Proven track record of leading medium-to-large teams; must be highly directive, decisive, and capable of managing senior client stakeholders. 

• Mindset: A creative thinker who looks beyond standard media plans and focuses on "unconventional" ways to capture attention. 

• Analytical Skills: Ability to interpret complex data sets and translate them into a clear narrative for media activation. 

Key Performance Indicators (KPIs): 

• Business Growth: Contribution to the client’s bottom-line revenue and Brand Equity 

• Social Commerce ROI: Effectiveness of integrated social commerce funnels (measured by ROAS or Conversion Rate). 

• Client Satisfaction: High scores in annual/semi-annual client relationship evaluations (specifically regarding "Strategic Value" and "Business Partnership"). 

• Team Retention & Performance: Success in meeting team-wide delivery deadlines and maintaining high employee engagement scores within the planning department.