About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Job Description – Executive eCommerce Planning
Responsibilities
- Develop and execute eCommerce media planning strategies across marketplace platforms such as Shopee, TikTok Shop, and Lazada to support traffic, conversion, and GMV growth.
- Plan and optimize SKU visibility, product assortment, and campaign placements to maximize share of search and marketplace discoverability.
- Manage media investment allocation across key channels including search ads, display ads, affiliate, and live streaming to improve platform performance efficiency.
- Monitor and optimize campaign performance metrics such as impressions, CTR, CPC, ROAS, conversion rate, and GMV contribution.
- Conduct regular performance analysis to identify consumer trends, peak shopping periods, and category opportunities for better planning and budget allocation.
- Analyze platform and campaign data to generate actionable insights and recommendations for continuous optimization.
- Prepare post-campaign reports and performance recaps to evaluate effectiveness and support future planning strategies.
- Stay updated with marketplace trends, platform algorithm changes, and emerging eCommerce features to identify growth opportunities.
Requirements
- Bachelor’s degree in Marketing, Business, Management, Communications, or related field.
- 1–3 years of experience in eCommerce planning, media planning, performance marketing, or digital marketing (agency or brand side).
- Familiar with marketplace advertising ecosystems including Shopee Ads, TikTok Shop Ads, Lazada Sponsored Solutions, and digital media platforms such as Meta and Google.
- Strong understanding of eCommerce and media performance metrics including GMV, ROAS, traffic, conversion rate, CTR, CPC, and new buyer acquisition.
- Comfortable working with data, dashboards, and performance reports to derive insights and recommendations.
- Strong analytical thinking, communication, and stakeholder management skills.
- Detail-oriented, organized, and able to manage multiple campaigns and timelines simultaneously.
- Proactive, adaptable, and eager to learn in a fast-paced environment.
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