MNTD Content Specialist (Video & Social)

Knix · Toronto, ON

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free.  Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space.  We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon.  We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix, Kt by Knix, and Mntd.  Come join us if you are looking for a purpose-driven and authentic career!

Mntd (pronounced "Minted") is a newly launched, high-growth men’s brand born from the team behind Knix—North America’s leader in leakproof technology and intimates innovation. While the brand is only a few months old, our mission is clear: to level up a category that has settled for "good enough" for too long. We combine advanced fabric science—like our proprietary Mint Condition™ anti-odor tech and moisture-wicking Pristine Pouch™—with a modern, high-performance aesthetic. At Mntd, we don’t just make basics; we engineer confidence, ensuring every man feels "fresh out of the shower" from his morning workout to his final meeting. This is your chance to get in on the ground floor of a brand that is already redefining the Canadian retail landscape.

We are looking for a hands-on MNTD Content Specialist (Video & Social) to take ownership of our high-impact content strategy across platforms like TikTok, Instagram, and YouTube. This is not just a posting role; you will be on the front lines, creating, shooting, and editing the performance-driven videos that directly translate brand storytelling into measurable growth and engagement. If you thrive in a fast-paced environment and want your content creation skills to have a direct, visible impact on brand affinity and campaign performance, this is your chance to shine.

About You:

  • You’re a hands-on content creator who knows how to turn ideas into high-performing social and ad content.
  • You’ve done this before; you can shoot, edit, write, and post without needing a ton of direction.
  • You understand what makes content work, not just look good.
  • You’re comfortable testing ideas, iterating quickly, and balancing brand storytelling with performance.
  • You’re also eager to expand your scope whether that’s managing creators, exploring new platforms, or contributing to campaign ideas.
  • You’re organized, proactive, and thrive in a fast-paced environment where you can take ownership and move quickly.

    • The Opportunity:

    Content Creation & Editing

    • Create, shoot, and edit short-form video content for TikTok, Instagram, and YouTube

    • Comfortable being on camera 

    • Produce both organic content and performance-driven creative for paid ads

    • Develop multiple variations of content (hooks, formats, edits) to support testing and optimization

    • Add captions, graphics, and platform-native elements to maximize engagement

      • Social Media Execution

      • Own day-to-day posting across social platforms, ensuring consistency and quality

      • Write clear, engaging captions and on-screen copy aligned with brand voice

      • Maintain and execute against a content calendar tied to campaigns and key moments

      • Engage with community (comments, DMs) to build brand affinity

        • Content Performance & Optimization

        • Track performance of posts and videos, identifying what’s working and what’s not

        • Iterate on content based on data, trends, and platform best practices

        • Partner with marketing/growth to support creative for paid campaigns

          • Creator & Partnerships Support

          • Assist in sourcing and reaching out to creators for UGC and collaborations

          • Help brief creators and manage content deliverables

          • Support execution of partnerships and creator campaigns

            • Trend & Platform Expansion

            • Stay on top of trends, formats, and emerging platforms

            • Contribute ideas for new channels (e.g., YouTube, Reddit, X) and test into them

    Qualifications:

    • 2–4 years experience in content creation, social media, or a similar role

    • Strong video editing skills (CapCut, Premiere Pro, Final Cut, etc.)

    • Experience creating content for TikTok, Instagram, and/or YouTube

    • Solid understanding of what drives engagement and performance on social

    • Comfortable being on camera and/or directing shoots

    • Experience managing or contributing to social media accounts

    • Strong copywriting skills (hooks, captions, basic storytelling)

    • Organized, detail-oriented, and able to manage multiple projects

      • What Success Looks Like

      • Consistent output of engaging, on-brand content

      • Improved performance of social content over time (views, engagement, saves)

      • Reliable execution of the content calendar without constant oversight

      • Increasing contribution to ad creative and performance

      • Growing confidence in managing creators and contributing ideas

    Salary:

  • Annual salary starting at $70,000
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