Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
Greenlight is seeking a Senior Social Media Manager to join our marketing team to oversee the organic social and influencer programs.
This person will be responsible for driving Greenlight’s social and influencer strategies to aggressively reach our target audience of parents, teens, and families, foster community engagement, and increase our social following, contributing to growth in brand awareness. The ideal candidate has a proven track record of dramatically growing brand reach and engagement, supported by compelling case studies and measurable results.
This role reports to the VP, Brand.
Your day-to-day:
Build and execute aggressive social media strategies to drive reach and engagement across target audiences (parents and teens).
Build and implement holistic annual influencer strategy.
Manage multi-channel organic social content calendar (TikTok, Instagram, YouTube, Facebook, LinkedIn, etc.), driving fresh ideas and tests that help Greenlight grow.
Lead external social and influencer agency partners as primary point-of-contact.
Manage social sweepstakes and giveaways in an effort to expand channel reach. Work with internal partners to get things done.
Partner with the Growth team to source content for paid social ads and boost organic social content.
Identify emerging social opportunities to keep Greenlight ahead of trends; make strategic recommendations on engaging content ideas to drive growth.
Lead UGC content creation program for organic and paid programs; develop influencer/creator briefs, approve cast and content.
Contribute to product marketing and brand campaigns, working cross-functionally with stakeholders in product marketing, CRM, brand, creative, growth, and partnerships for upcoming launches and programs.
Strengthen Customer Service communications to ensure Greenlight is providing stellar customer service across all social media channels.
Oversee social reporting and analytics; share learnings and continuously optimize.
What you’ll bring to the team:
7+ years of experience in social strategy, influencer programs, and digital content development with clear case studies of programs that have improved reach.
In-depth knowledge of social platforms and algorithms that affect day-to-day publishing along with demonstrated proficiency in executing successful organic social and influencer programs.
Proficiency in producing shareable and engaging social-first content, both graphics and video.
Experience managing external agencies is a plus.
Experience with consumer tech brands and speaking to an audience of parents is a plus.
Strong leadership skills, with experience mentoring junior talent is a plus.
Work perks at Greenlight:
Medical, dental, vision, and HSA match
Paid life insurance, AD&D, and disability benefits
Traditional 401k with company match
Unlimited PTO
Paid company holidays and pop-up bonus holidays
Professional development stipends
Mental health resources
1:1 financial planners
Fertility healthcare
100% paid parental and caregiving leave, plus cleaning service and meals during your leave
Flexible WFH, both remote and in-office opportunities
Fully stocked kitchen, catered lunches, and occasional in-office happy hours
Employee resource groups