Company Overview:
Age of Learning® is the leading developer of engaging and effective Pre-K through 5th grade learning resources that help children build a strong foundation for academic success and a lifelong love of learning. The company’s research-based curriculum, developed by education experts, includes the award-winning programs ABCmouse.com® Early Learning Academy and Adventure Academy™, as well as the adaptive, personalized school solutions, My Math Academy®, My Reading Academy®, and My Reading Academy Español. Having served over 50 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit www.AgeofLearning.com.
Summary:
We are looking for an experienced hands-on Social Media Content Creator to join the ABCmouse Social Media team. This role is for someone who thinks outside the box, moves quickly, and can turn ideas into timely content from ideation to post-production.
This role is focused on creating original, fun, and culturally relevant content to raise brand awareness with millennial parents on TikTok, Instagram, and Facebook.
The Ideal Candidate:
Is creative, collaborative, and excited about social media and pop culture
Lives on social, and is completely wired into trends and platform use
Knows the difference between a Reel and a TikTok
Can create content that adds to the zeitgeist in a brand voice from concepting, to filming and editing
Is interested in trying new things, taking risks, and finding out what works
Has the ability to quickly adjust creative based on content performance
Has the quick draw instincts of when to pull out the phone and start recording
Is willing to learn a TikTok dance or two, and maybe even in a mouse mascot suit
Understands editing for short form video, and how important the first seconds of a video are
Can turn ideas into videos 5-7 times per week
Responsibilities:
- Concept, film and edit social first content including short-form videos, photos, and graphics tailored to each platform
- Contribute to team brainstorming sessions for Social Video Creatives, including proposing copy and writing visual treatments
- Editing for short form platforms
- Oversee video content shoots from pre-production to completion including talent coordination, overseeing crew, and on set producing
- Collaborate with social media Director to review strategy, performance metrics, and adjust content accordingly
- Occasionally appear on camera for short-form video content, including occasionally wearing character costume
- Up to 15% travel for on location shoots
Minimum Qualifications:
- 3+ years in branded social media content creation
- In depth understanding of social media platforms including Instagram, Facebook, and TikTok
- Knowledgeable of with social media trends, platform specifications, and platform specific culture
- Experience editing with Adobe Premiere Pro, working on shared project files, and media management
- Ability to shoot high quality video a wide array of video production equipment including cameras, microphones, and lighting
- Experience working with branded partners and navigating branding guidelines
- Experience managing production crew and on set talent
- Ability to work in Glendale office 2-3 days per week for filming and collaboration
Preferred Qualifications:
- Familiarity with social scheduling platforms like Later, Sprout, or Statusbrew
- Experience working with influencer talent, and affiliates
- Experience with child, family or parenting brands
- Basic graphic design ability on Canva and Adobe Photoshop