Social Media Specialist

Loft Orbital · Abu Dhabi

Wanna join the adventure?
 
Orbitworks is looking for a skilled and creative Social Media Specialist to own and drive our social media presence across all key platforms. This role blends strategic thinking with hands-on execution, from crafting compelling content and managing monthly editorial calendars to running paid campaigns, boosting posts, and optimizing audience targeting. The ideal candidate is equally comfortable writing a caption, analyzing performance, and posting and responding to build engagement.

About the Role:

Content Creation & Planning

  • Develop and manage a monthly social media content calendar across LinkedIn, Instagram and other relevant platforms.

  • Create engaging, on-brand content including copy, graphics briefs, short-form video concepts, and carousel formats.

  • Collaborate with design, communications, and leadership teams to align content with organizational priorities and campaigns.

  • Maintain a consistent brand voice and visual identity across all channels.

    • Publishing & Community Management

  • Schedule and publish content across all platforms using social media management tools (e.g., Hootsuite, Metricool, Buffer, or equivalent).

  • Monitor comments, messages, and mentions, ensuring timely and professional responses.

  • Proactively engage with relevant communities, industry conversations, and partner accounts.

    • Paid Social & Boosting

  • Plan, set up, and manage paid social campaigns and boosted posts across LinkedIn, Instagram, and YouTube.

  • Define and implement audience targeting strategies, including demographic, interest-based, behavioral, and lookalike targeting.

  • Monitor ad spend, optimize for performance, and ensure budgets are tracked and managed efficiently.

    • Analytics & Reporting

  • Track and analyze key metrics including reach, impressions, engagement rate, follower growth, click-through rate, and paid campaign ROI.

  • Produce regular performance reports with clear insights and actionable recommendations.

  • Use data to continuously test, learn, and improve content strategy and paid performance.

  • Stay current with platform algorithm changes and industry best practices.

    • Must Haves:

  • 1-3 years of experience managing social media accounts.

  • Demonstrated experience running paid social campaigns on LinkedIn Campaign Manager, Meta Ads Manager.

  • Proficiency with audience targeting, segmentation, and retargeting methodologies.

  • Strong content creation skills: copywriting, visual storytelling, and basic design direction.

  • Experience building and maintaining monthly content calendars.

  • Familiarity with social media management and scheduling platforms.

  • Solid understanding of social analytics tools and the ability to translate data into insight.

  • Excellent written communication skills in English.

    • Nice to Haves:

  • Familiarity with CRM integration for custom audience and retargeting workflows.

  • Basic graphic design skills (Canva, Adobe Creative Suite, or equivalent).

  • Experience with A/B testing content and paid creative.

  • Knowledge of SEO principles as they relate to social content.

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    Salary Range: 10,000 - 12,000 AED / year. 
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