This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Automation Manager based in Germany.
Join a globally distributed, fast-scaling technology environment where marketing automation plays a central role in driving customer acquisition, engagement, and conversion. In this role, you will design and optimize sophisticated lifecycle marketing journeys across multiple channels, with a strong focus on email, CRM, and automated engagement systems. You will work at the intersection of marketing strategy, data, and technology, building scalable automation frameworks that directly impact lead generation and revenue performance. This position offers a high level of ownership, where experimentation, continuous improvement, and innovation are strongly encouraged. You will collaborate closely with marketing, data, and engineering stakeholders across a fully remote international organization. It is an ideal opportunity for a hands-on marketing automation expert who enjoys combining technical depth with strategic impact in a high-growth environment.
Accountabilities
- Design, build, and optimize advanced lifecycle marketing journeys across email and multi-channel CRM environments to improve engagement and conversion.
- Develop and maintain scalable marketing automation workflows that support lead generation, nurturing, and customer lifecycle initiatives.
- Monitor, analyze, and optimize CRM and marketing automation platform performance, ensuring system health and operational efficiency.
- Lead experimentation initiatives across segmentation, targeting, messaging, and conversion optimization to improve marketing outcomes.
- Build and refine lead scoring, lead nurturing, and engagement frameworks aligned with business growth objectives.
- Manage integrations and automations between CRM systems and external platforms to ensure seamless data flow and campaign execution.
- Collaborate with cross-functional marketing and data teams to implement scalable automation solutions that support broader marketing strategies.
- Leverage data insights and segmentation strategies to improve personalization, targeting, and campaign effectiveness.
- Stay up to date with emerging marketing technology trends and continuously improve automation capabilities and processes.
Requirements
- Extensive experience in marketing automation, CRM operations, or lifecycle marketing roles in a B2B or technology-driven environment.
- Strong hands-on expertise with platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, or similar marketing automation tools.
- Proven experience designing and implementing marketing automation workflows, lead scoring models, and segmentation strategies.
- Solid understanding of CRM data structures, lead generation funnels, and marketing performance metrics.
- Experience integrating CRM systems with other platforms and managing data flows across marketing technology stacks.
- Working knowledge of at least two programming or scripting languages such as Python, JavaScript, SQL, or Velocity.
- Strong analytical mindset with the ability to interpret data and translate insights into actionable marketing strategies.
- Excellent understanding of modern marketing technology trends and automation best practices.
- Strong communication skills with the ability to collaborate effectively across technical and non-technical teams.
- Proactive, experimental mindset with a strong focus on continuous improvement and measurable impact.
Benefits
- Fully remote working environment with global collaboration across distributed teams.
- Competitive compensation package aligned with experience, skills, and location.
- Annual compensation review and performance-based rewards.
- Personal learning and development budget to support continuous growth.
- Annual leave entitlement and parental leave support.
- Employee assistance programs and wellbeing initiatives.
- Opportunities to travel and meet global teams at company events and sprints.
- Recognition programs and rewards for contributions and achievements.
- Inclusive, international culture focused on collaboration, learning, and excellence.