Position Summary
The Senior Marketing Manager, Customer/Lifecycle Marketing will be responsible for customer and lifecycle marketing, driving engagement and retention strategies to enhance the customer journey. This position requires a strong background in marketing, excellent analytical skills, and a passion for creating impactful customer experiences.
Essential Duties and Responsibilities
Develop and execute comprehensive customer lifecycle marketing strategies to drive engagement, retention, and loyalty.
Analyze customer data and insights to identify opportunities for improving the customer journey and increasing lifetime value.
Collaborate with cross-functional teams, including product, sales, and customer service, to ensure a seamless and cohesive customer experience.
Create and manage targeted marketing campaigns across various channels, including email, social media, and digital advertising.
Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies.
Stay up-to-date with industry trends and best practices in customer and lifecycle marketing.
Marginal Functions
Build, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and services affecting clients.
Attend webinars and training to stay up to date on best practices related to the company and department.
Complete projects and other duties as assigned by supervisor .
Knowledge, Skills, and Abilities
Proven track record of developing and executing successful marketing campaigns.
Strong analytical skills and experience with data-driven marketing.
Excellent communication and interpersonal skills.
Ability to work collaboratively in a fast-paced, dynamic environment.
Proficiency in marketing automation tools and CRM systems.
Education & Experience
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
5+ years of experience in marketing, with a focus on customer and lifecycle marketing.