Lyra is a collective of brands in the Personal Care and Family categories,
dedicated to caring for our customers and their loved ones. Our trusted brands are designed with
comfort, quality, and transparency first, because we believe everyone should experience care done right.
NOTE: This role is based in NYC. Lyra Collective operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays.
We are hiring a Retention Marketing Lead to own customer retention and subscription strategy for
EVER Skincare,
Nuvadermis and
Trilastin! Reporting to the GM, SVP of Personal Care West, this role will play a critical part in improving repeat purchase, increasing subscriber engagement and reducing churn through data-driven strategy and execution. The Retention Lead will serve as a strategic thought partner to Brand Managers by bringing retention, cohort, and subscription insights into planning and ideation.
What you'll do
Own and evolve lifecycle journey strategy across email and SMS to drive higher customer retention, repeat purchase and placed order rate across Nuvadermis, EVER and Trilastin
Lead the strategy and optimization of batch and campaign-based email programs to improve engagement and click-through performance while increasing send velocity based on audience behavior and performance data
Develop and optimize an SMS retention strategy that deepens customer loyalty and drives incremental revenue from a high-intent, high-conversion channel
Design and execute a comprehensive retention and churn mitigation roadmap, activating and testing all relevant levers (messaging, offers, cadence, subscription experience) to improve churn metrics over time
Own customer retention and subscription strategy across both DTC and Amazon; partner closely with Brand Managers to inform planning, ideation, and optimization of the full subscription lifecycle
Analyze lifecycle and subscription performance, translating data into actionable insights and clear recommendations for cross-functional partners
Drive repeat purchase behavior through loyalty program management, maximizing for profitable program engagement and LTV
Collaborate closely with brand teams to ensure lifecycle and retention efforts align with broader brand narratives and integrated campaigns
Requirements:
5–8 years of experience in lifecycle, retention, or email marketing, ideally within a subscription-based or repeat-purchase consumer brand
Hands-on experience building and optimizing email and SMS programs in Klaviyo or a comparable ESP/CRM platform
Strong analytical skills, with the ability to interpret performance data and translate insights into clear strategic recommendations
Passion for consumer goods and women’s health & wellness products
Familiarity with Amazon subscription dynamics (Subscribe & Save) is a strong plus