Marketing Specialist

Here at Valiantys, we are one of the world’s largest Atlassian partners, helping organizations work better through scalable, people-centered solutions. As an Atlassian Platinum Solution Partner with a global footprint, we support customers across industries as they adopt ITSM, Agile at Scale, and modern work management practices.

Our teams work at the intersection of strategy and delivery, partnering closely with customers to translate complex business challenges into clear, actionable solutions built on best practices and leading platforms.

Valiantys is seeking a Marketing Specialist to support the success of regional marketing initiatives that strengthen brand presence and drive business growth across North America. In this role, you will contribute to the planning and execution of integrated campaigns, webinars, and in-person events, ensuring a high level of organization and impact.

You will represent Valiantys at select events, engaging with attendees and partners to foster strong relationships and maintain a positive, professional brand image. Additionally, you will support the localization and delivery of marketing content tailored to North American audiences, helping ensure relevance and effectiveness in the region.

This role offers the opportunity to build hands-on experience in marketing operations, including day-to-day team support and performance reporting, while developing a well-rounded understanding of marketing strategy and execution.

Campaign and Event Coordination 

• Coordinate and execute integrated marketing campaigns targeting North American audiences (email, webinars, paid media, content syndication, partner campaigns, etc.) 

• Support field marketing initiatives aligned with regional growth objectives 

• Plan and manage logistics for regional events (trade shows, Atlassian events, webinars, executive roundtables, partner events) 

• Collaborate with Sales and Delivery to ensure event follow-up, lead routing, and pipeline tracking 

• Manage campaign timelines, deliverables, and stakeholder communications 

• Track campaign performance and provide post-campaign analysis 

Marketing Project Support 

• Provide project management support for North American marketing initiatives 

• Coordinate with Brand and Content teams to localize and adapt global assets for the North American market 

• Ensure alignment between campaign messaging, regional priorities, and Valiantys positioning 

• Maintain marketing calendars and campaign documentation 

• Support the development and deployment of sales enablement materials in collaboration with Sales and Delivery teams 

Marketing Operations and Reporting 

• Support marketing automation and CRM processes (lead uploads, segmentation, workflows, data hygiene) 

• Monitor campaign performance metrics (MQLs, SQLs, pipeline contribution, ROI, engagement metrics) 

• Prepare regular marketing performance reports for regional leadership 

• Ensure accurate tracking, tagging, and attribution of marketing activities 

• Help optimize processes for campaign execution, lead management, and reporting 

• Maintain dashboards and ensure data consistency across systems 

Collaboration and Communication 

Partner closely with: 

Sales to align campaigns with pipeline goals and account priorities 

Delivery to showcase expertise, customer success stories, and event participation 

Global Marketing to adapt global initiatives for North America 

Brand & Content teams to ensure consistent messaging and visual identity 

• Facilitate communication between regional and global stakeholders 

• Support joint marketing initiatives with Atlassian and strategic partners 

Brand and Content Execution 

• Collaborate with the Brand and Content teams to deploy thought leadership, case studies, blog posts, whitepapers, and campaign assets 

• Ensure brand consistency across regional events, presentations, and partner-facing materials 

• Execute regional content initiatives in alignment with Valiantys’ global brand strategy 

• Coordinate content contributions from Delivery and subject matter experts to highlight regional expertise

Travel: Approx. 10% domestic travel (2–3 trips per year)