MarJobs
RoleSuite
CompaniesRemoteAboutMethodologyContactPrivacy
Updated 2026-06-26 05:00 UTC·© 2025–2026 RoleSuite
← Back to listings

Local Marketing Manager

AbbVie · Shanghai, Shanghai, China

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Regional Marketing Planning

· Work closely with regional sales managers to provide assistance, gather customer needs, market trends and competitive information

· Assist to create and develop national marketing programs and tools that are targeted and make sure the implementation in local to the achievement of local sales and margin goals

· Support the development of regional marketing planning including program and materials, evaluate its effectiveness

· Support the preparation realistic & achievable objectives, strategies and tactics for local business development

Regional Activity Management

· Assistant with central Product Manager to implement and develop regional activities in terms of the brand strategies based on market size, opportunities and competition shares in the industry

· Support the regional implementation of the product promotion and growth initiative activities

· Provide support to submit reimbursement information and positioning based on strategic goals of the products for respective region

· Coordinate with local sales team for any update to align product strategies

· Provide training support to regional sales force on product knowledge and market intelligence

Professional Relationship

· Identify the opinion leaders in the respective region

· Establish and keep professional relationship with local KOLs

· Provide the sufficient support to local KOLs for regional marketing activities

Cost Control & Monitoring

· Input to regional financial planning related to product launch, customer satisfaction, scientific leadership and new business in respective region

· Manage quarterly / annual expense within budget in respective region

· Industry experiences: Minimum 3 years working experience in Pharmaceutical industry

· Position experiences:

Minimum 2 years working experience on central or local marketing

Minimum 1 year sales working background is preferred

· Language Skills: Fluent in English both oral and written

· Computer Skills: Working knowledge, especially good at Excel and PowerPoint

· Mobility: Willing to travel frequently

· Other Special requirements:

Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus

Good understanding of business and product knowledge with marketing sense

Strong communication, interpersonal and presentation skill

Strong analytical skills including business and financial management

Autonomy/Independence, Assertiveness; a polished professional presence is essential

Should be self-motivated, creative and well organized

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Marketing pay context

Based on 1,657 disclosed Marketing salaries on RoleSuite, the role pays a median of $135K/year, with most offers between $100K and $178K (10th–90th percentile: $73K–$217K).

See the full Marketing salary breakdown →
Apply →

Other roles at AbbVie

  • Associated Director International Learning Immunology Gastro Portfolio Mettawa, IL, United States
  • Associate Director, International Marketing Analytics & Business Insights - Immunology, RinvoqMettawa, IL, United States
  • Medical Infocomm Specialist - Medical AesthSuzhou, Jiangsu, China
  • Sr. Professional Medical RepresentativeNanjing, Jiangsu, China
  • Professional Medical RepresentativeChengdu, Sichuan, China
  • Senior Specialist, QAHong Kong, , Hong Kong
  • FP&A Manager Minato City, Tokyo, Japan
  • Production Technician l (M-F) 2:30pm to 11:00pm.North Chicago, IL, United States
  • Senior Associate Regulatory Affairs Submission Management (Hybrid)North Chicago, IL, United States
  • Specialist, Insurance IINorth Chicago, IL, United States

More Marketing roles

  • Growth Marketing ManagerScale Army · Egypt
  • PERFORMANCE MARKETER (Paid Search Focus / B2B exp)The Global Talent Co · Latin America | Remote
  • Communications DirectorEpic Games · BLANK,BLANK,Multiple Locations
  • Communications DirectorEpic Games · Cary,North Carolina,United States
  • Product Marketing Manager, Google Fi WirelessGoogle · New York, NY, USA
  • Marketing Specialist - EastLucid Motors · Southfield, MI
  • Field Marketing Representative - Urgently HiringRenuity · Hollywood, FL
  • Associate Director, Paid SearchZeta Global · Remote - US
  • Art Director, ClaudeAnthropic · San Francisco, CA | New York City, NY
  • Field & Events Marketing Manager Supabase · AMER