This role involves hands-on implementation of Microsoft Dynamics Marketing projects, providing global user support, and setting up automation workflows. The specialist will manage customer journey automation, enable teams, and ensure governance and quality consistency.
Responsibilities Functional implementation of marketing projects Microsoft Dynamics Marketing (MSD) in alignment with the product owner. Provide global MSD user support, including office hours for the full team. Set up MSD audiences and segments for all teams, including suppression lists. Develop automation and workflow setups, focusing on lead management and admin/data workflows. Set up customer journey automation and email marketing campaigns. Enable and train team members. Develop and run governance and quality/consistency across marketing teams.
Minimum 3 years of hands-on experience with marketing automation, specifically with Microsoft Dynamics Marketing module, HubSpot or similar
Proven expertise in customer journey strategy, email marketing, and automation.
In-depth knowledge of GDPR, consent management, and data privacy best practices. Strong experience in segmentation, audience management, and data quality practices.
Hands-on experience with journey automation and personalization
Experience with performance review, reporting set up and campaign dashboards
Demonstrated ability to design and optimize workflows in marketing automation.
Proficiency in English language. Advanced
Our Benefits
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
Based on 1,674 disclosed Marketing salaries on RoleSuite, the role pays a median of $133K/year, with most offers between $95K and $175K (10th–90th percentile: $70K–$216K).
See the full Marketing salary breakdown →