Sr Strategy & Planning Associate, Pickup Consumer Lead

**About the Role** As we aim to double the size of our Pickup business by 2026, understanding the _who, what, where, and why_ of our consumer is critical. We are looking for a Senior Operations Manager to own Consumer Insights for Pickup. You will be responsible for decoding consumer behavior—understanding incremental usage versus cannibalization—and defining the portfolio fit for Pickup across our global suite of markets to drive top-line growth. **What You'll Do** - **Consumer Behavior Strategy:** Analyze complex data sets to understand consumer adoption, frequency, and retention. You will answer critical questions: Why do users choose Pickup? Who are they? When and where do they order?. - **Portfolio Fit & Segmentation:** Define the role of Pickup within the broader Uber Eats ecosystem across different markets (US, UK, Japan, etc.). You will identify "Pickup-only" geos or specific day-part opportunities to capture untapped TAM. - **Awareness & Growth:** Manage the strategy for consumer awareness investment (EUP/CRM). You will optimize our ~1.5%-2% EUP spend to drive maximum incremental trips while monitoring the impact on the wider marketplace. - **Product Influence:** Translate consumer insights into product requirements. You will work with the Product team to refine "User Aware Nudges," "Eats on the Way," and carousel rankings to improve conversion. - **Performance Tracking:** Own the consumer-facing metrics (Active Eaters, Frequency, Retention) and build the feedback loop to local teams to adjust their growth strategies. **Basic Qualifications** - **4+ years of experience** in operations, data analytics, strategy, or consumer insights - **Data Proficiency:** Strong SQL skills are required. You must be able to pull your own data and build models to understand consumer lifecycle and unit economics - **Problem Solving:** Ability to translate complex data into clear, actionable strategic recommendations for leadership - Bachelor's degree **Preferred Qualifications** - Experience in consumer lifecycle management or growth marketing - Experience designing and executing A/B tests or consumer experiments For Chicago, IL-based roles: The base salary range for this role is USD$118,000 per year - USD$131,000 per year. For New York, NY-based roles: The base salary range for this role is USD$131,000 per year - USD$145,500 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$131,000 per year - USD$145,500 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link [https://jobs.uber.com/en/benefits](https://jobs.uber.com/en/benefits). Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together. Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing [this form](https://forms.gle/aDWTk9k6xtMU25Y5A). Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.