Principal PM, Technical, Full Funnel Advertising (FAIM)
Amazon Ads is one of Amazon's fastest-growing organizations, serving enterprise and individual customers across a diverse platform suite. We are re-inventing advertising with full-funnel, agentic AI-powered products that recommend campaign setups, automatically optimize budgets and audiences, and explain strategies to advertisers in natural language.
We're hiring a Principal Product Manager (Technical) to own 0-to-1 product development for Full Funnel Campaigns - helping brands solve one of their costliest, highest-stakes challenges: launching new products successfully. This is a hands-on leadership role for someone who thinks big, creates structure in ambiguity, and brings deep digital-ads expertise plus a track record of applying AI at scale.
Key job responsibilities
- Lead development and scaling of Amazon's Full Funnel Campaigns product, combining first-party data with genAI
- Build and enhance AI agents that guide advertisers through campaign setup, creative, and promotional strategies
- Design ad product workflows covering audience targeting, creative, and performance measurement
- Write proposals and define strategy, roadmap, and detailed requirements for new growth areas
- Influence partner-team roadmaps to deliver the highest-value product for customers
- Partner across science, engineering, design, legal, operations, and executives to ensure seamless execution
A day in the life
You'll make key product and data-model decisions for cold-start consumer brands, balancing tradeoffs across performance, scalability, latency, and security. You'll develop launch strategy end-to-end — working with creative, analytics, and engineering to test, learn, and iterate — while internalizing Amazon's Leadership Principles in everyday practice.
About the team
We build AI-powered products that transform how brands launch products on Amazon. We serve advertisers from enterprise brands to emerging companies, making sophisticated advertising decisions accessible while staying focused on real business impact. If you enjoy ambiguous problems at scale, join us.- Bachelor's degree
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience technical product management
- Experience in advertising- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
- Experience in B2B, digital advertising, and ad-tech products/services
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, WA, SEATTLE - 179,900.00 - 243,400.00 USD annually
We're hiring a Principal Product Manager (Technical) to own 0-to-1 product development for Full Funnel Campaigns - helping brands solve one of their costliest, highest-stakes challenges: launching new products successfully. This is a hands-on leadership role for someone who thinks big, creates structure in ambiguity, and brings deep digital-ads expertise plus a track record of applying AI at scale.
Key job responsibilities
- Lead development and scaling of Amazon's Full Funnel Campaigns product, combining first-party data with genAI
- Build and enhance AI agents that guide advertisers through campaign setup, creative, and promotional strategies
- Design ad product workflows covering audience targeting, creative, and performance measurement
- Write proposals and define strategy, roadmap, and detailed requirements for new growth areas
- Influence partner-team roadmaps to deliver the highest-value product for customers
- Partner across science, engineering, design, legal, operations, and executives to ensure seamless execution
A day in the life
You'll make key product and data-model decisions for cold-start consumer brands, balancing tradeoffs across performance, scalability, latency, and security. You'll develop launch strategy end-to-end — working with creative, analytics, and engineering to test, learn, and iterate — while internalizing Amazon's Leadership Principles in everyday practice.
About the team
We build AI-powered products that transform how brands launch products on Amazon. We serve advertisers from enterprise brands to emerging companies, making sophisticated advertising decisions accessible while staying focused on real business impact. If you enjoy ambiguous problems at scale, join us.- Bachelor's degree
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience technical product management
- Experience in advertising- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
- Experience in B2B, digital advertising, and ad-tech products/services
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, SEATTLE - 179,900.00 - 243,400.00 USD annually