Position Summary
Design target & support schemes for Field Force to achieve Sell-out with effectiveness of planning, execution and investment.Role and Responsibilities
Retail Planning
Develop & execute GTM plans in retail environments to support launch/relaunches.
Lead channel-support across functions in driving sell out through retail projects
Set up & monitor execution KPIs (Distribution, OOS, WOS, PS productivity…) to ensure Field Force effectiveness
Review the execution compliance and action planning.
Responsible for retail budget planning, ROI analysis to ensure effectiveness of investment.
Field Force Management
Target setting: Set target sell-out for Field Force team and provide to Field Force agency to execute, monitor & track with Dashboards.
Design salary & incentive schemes to support for Field Force in achieving sell-out target and smoothen operations
Develop optimal coverage plan for RS & PS / Tleader / RFM (MCP/MMCS/MCS Pro/Retail mapping)
Drive partnership & collaboration between office team (KAMs, CD, PM, VMD, FIN) and Field Force team to ensure Retail performance & operation across accounts x regions.
Field Force Capability enhancement: partner with Training team to equip & improve FF capability & knowledge
Market Analytics
Identify opportunties to improve Field Force performance and sell-out growth via insightful analyses and profound understanding of customers and competitors.
Develop & deliver strategic reports to stakeholders and Suwon with high quality of data in time.
Market Sensing, Retail Mapping, Mobile MCS, Price & Stocks Monitoring and other relevant periodic reports are important to be submitted timely.
Consolidate, communicate and drive collaboration across functions to implement action plan based identified insights.
Market visit & engage with Field Force team to get update on competitors movement and market situation as well as assess Field team execution
Skills and Qualifications
• University Graduate (Preferably Business Course)
• At least 6 years of Trade MKT, Retail Sales, Field Force Operations
• Management & Leadership Skills
• Communication, Presentation & Negotiation Skills
• Analytical, Results-Oriented, Team Player
• Knowledge of functional roles in the organisation
• Understanding of competitive trade and industry structures
• Knowledge of issues on trade concentration and market dynamics
• Knowledge of sales & distribution systems
• Knowledge of finance & control systems and procedures
• Proficient in Microsoft Office
• Good command of the English language
• Willing to travel for work
#Li-Midsenior #Li-Savina
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