Lead - Visual Merchandising

On Running · London; Zurich

AT A GLANCE

Welcome to On! As one of the world’s fastest-growing premium sportswear brands, we’re redefining performance through pioneering technology, bold innovation, and a commitment to sustainability. 

As our Lead of Visual Merchandising for EMEA, you will shape an interconnected, future-ready retail community—one that champions a unified regional strategy, elevates and protects our brand across every touchpoint (DMS, DTC, B2B, and concession), and sets new standards for consistency and excellence. This role leads the shift from reactive execution to proactive, strategic impact—embedding innovation, organisation, and shared expertise at the heart of how we operate, while redefining collaboration with global and sub-regional partners. You will build a digitally enabled, high-performing team of retail experts and brand ambassadors, delivering a seamless, elevated consumer experience and driving accelerated growth across the region.

YOUR TEAM

We are On’s Brand Experience, EMEA team, united by a clear mission to create the most memorable brand experiences and spark our communities. Shaping our brand interaction across the region – defining how we show up and engage with our communities across all touchpoints.  You will join the EMEA Retail Marketing team who translate and execute On’s global retail brand strategy across all EMEA retail channels (B2B, DTC, DMS, and Distributor), ensuring alignment with local market dynamics and regional marketing initiatives.

Together, we operate as a high-trust, collaborative network. We champion inclusivity and creativity, united by a shared belief that movement has the power to inspire people to dream big and go further. You aren't just joining a department; you are joining a community dedicated to making On the most culturally resonant brand in the market where it all began.

YOUR MISSION

As the Lead of Visual Merchandising for EMEA, you will be the strategic architect of On's physical brand presence across the region. You will bridge the gap between global vision and regional execution, ensuring that every retail environment reflects On's premium standards.

Leading a team of specialists, you will oversee seasonal sign-offs, high-profile special projects, and the regional VM Academy to drive excellence. By partnering with commercial leadership and key B2B stakeholders, you will turn layouts into immersive brand experiences that foster consumer connection and commercial growth across the EMEA market.

  • Regionalise global strategies, ensuring global priorities are landed to highest standards across the region signed off by RMSL.
  • Development of regional VM priorities in collaboration with RMSL, Commercial & Retail
    H.O's.
  • Own VM strategy of special projects across the region.
  • Relationship owner of key B2B & DMS partners to build influence.
  • Accountable for VM team roadmap, travel sign off & freelance support planning.
  • Sign off on all new store openings and renewals for VM layouts in collaboration with Retail Marketing Specialists & VM team.
  • Leads regional VM conferences 2 times a year (pre - peak)
  • Leads strategy on VM academy.
  • Owns monthly best practice.
  • Lead & develop a diverse and high performing team of specialists.

YOUR STORY

We’re looking for an ambitious, idea driven regional lead, ready to think outside the box to deliver our brand ambitions to become the most premium lifestyle brand on the market.

  • Typically we look for around 10 years of retail and VM experience, inclusive of senior managerial experience. Previous experience across premium or large scale brands is valued.
  • You’re a strategic and forward-thinking Visual Merchandising leader with a passion for building premium brand experiences at scale. 
  • You bring proven experience leading regional or international teams across complex, multi-site environments.
  • You’re able to translate global brand direction into locally relevant, high-impact executions that elevate both consumer engagement and commercial performance. International market experience will be needed for this position, experience working across Europe, the GCC and Africa would be valuable.
  • With experience working across owned retail, franchise, wholesale, or B2B channels, you understand how to flex brand expression while maintaining consistency and premium standards.
  • You’re comfortable navigating different business models and influencing a wide network of stakeholders to deliver cohesive, elevated retail experiences.
  • You're passionate about inspiring and developing teams. You’ve built and led high-performing VM teams, created clear roadmaps, and implemented scalable ways of working.
  • You’re also commercially minded, understanding how VM drives performance. You partner effectively with commercial and retail leaders, using insights and data to inform decisions and continuously elevate execution standards across the region.
  • You bring strong technical skills, alongside knowledge of 3d softwares (eg Sketch Up, AutoCAD) 
  • You embody On’s Spirits - check out our career page for more on these!

WHAT WE OFFER

A fair and balanced internal recruiting process with an opportunity to learn about other teams, roles and challenges. 
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. 

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